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Strategy / Project Management Social media Mobile apps Attendee research Influencers Social media reporters Staff Social media monitors Social media moderators Outsource Social media concierge team Photo booth / sharing Twitter tools Moderating platforms Content capturing
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@elizabethglau
Increased Engagement at Your
EventElizabeth Glau, CMP
Building Blocks Social Media
@elizabethglau
Strategy
Project Managemen
t
Attendee Research
Human Resources
Tools
Today’s Topics
@elizabethglau
Goals and Objectives Expand Reach Engage and Excite Content Marketing Improve Satisfaction
Strategy
Strengths Weaknesses
Opportunities Threats
@elizabethglau
Social Media
Mobile Apps
Audience Response
Attendee
Matching
Project Management
@elizabethglau
Social Influencer Program
• Acknowledgement
• Perks• Promotion
Social Media Reporters
• Media Lounge• Comp
Registration• Press Conferences
Social Media Ambassadors
• Concierge Team• Encourage other
attendees
Attendee Research
@elizabethglau
2012 Edison Research
Mobile
35
24
11
10
% of Social Media Users Own-ing Each Device
AndroidApple iPhoneBlackberryWindows Smartphone
@elizabethglau
Social Media Monitors
Social Media Moderators
Social Media Concierge
Team
Technical Concierge
Live Tweeters
Human Resources
@elizabethglau
Who is the Voice of Your Organization?Customer Service Skills
Online Personal BrandingProfessionalism
@elizabethglau
Photo Booth / Sharing Live Polling Moderating Platforms Content Capturing Dashboard / Twitter Wall Short Videos
Tools
@elizabethglau
Social media concierge teamsThursday March 21st 1pm http://ow.ly/iSZhA
FREE Webinar
@elizabethglau
Elizabeth Glau, CMPChief Foundation Strategist
614-286-4685
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