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Employees, customers and partners are a major source of ideas on products, services, policies etc. Are you harnessing these ideas effectively for the benefit of the organization? By adopting Liferay - based IDEAthon Solution by CIGNEX Datamatics, the Loans Division of a leading US Bank centralized the process using an intuitive, collaborative, workflow-based, and actionable framework. This raised the confidence of the participants and increased the idea contributions by 100% within six months! IDEAthon is a highly customizable, configurable, and collaborative approach to collect, enhance, track, measure, and reward ideas. IDEAthon can be a standalone application or can be integrated with an organization’s intranet, extranet, and partner/customer portals.
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Increase Collaboration and
Innovation through IDEAthon
An Idea Management Portal Solution by
Presented by: Nirav Shah Designation: Sr. Marketing Director Email/Phone: [email protected] Presented by: Ajeet Singh Designation: Sr. Liferay Consultant Email/Phone: [email protected]
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Topics
• Ideas and their “Inception”
• Need for an Ideation Framework
• IDEAthon – Idea Management Portal Framework
• Demo – IDEAthon
• Case Study
• Q&A
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Ideas and their “inception”
“ What is the most resilient parasite?
Bacteria? A virus? An intestinal worm?
An idea. Resilient... highly contagious.
Once an idea has taken hold of the brain, it's almost impossible to eradicate.
An idea that is fully formed - fully understood - that sticks.”
CREDIT: Inception (2010) by Warner Brothers, Legendary Pictures & Syncopy
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Business ideas come from everywhere
Ideas
Website, brochures
Events
Sales Executive IT Administrator
Face-to-face meeting
Online feedback
Partner
Employee 2 Employee 1
Customer 2
Competitor
Ideas derived from multiple thinking hats
“I think it would be a great idea if we could import data
from excel or .csv. It would save us a lot of time and
make life easier.” Customer 1
“I was wondering if it was possible to have
an advanced report that provides
in-depth information.”
Product has problem Localized support….
“Let’s offer free exhibition
space to all our B2B prospects within
the state.”
“A lot of our machines are simply idling. Why don’t we
shut down non-critical servers a few hours a day and try saving
on some energy bills.”
“Let’s offer a flat 50% discount to
existing customers on a first come
first serve basis.”
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Successful implementation of employee/customer ideas
• How? Setting up 80/20 Innovation Time-off Model (ITO)
• Each employee spends 20% time per week on “personal” projects not related to their work
• How? Sharepoint 2010 and FAST Search Server 2010 for communication between employees and divisions
• Enhanced wiki capabilities, MySite pages, people search feature
• How? By engaging 3500, 7-person teams to contribute their ideas
• Gave out $4.7 million in cash prizes
• How? Direct discussions with consumers and business clients in new products creation
Results
• Half of all new projects in 2005 resulted from above • Major successes: Gmail, Google News, Adsense
• Innovative new cameras, Smartphones and tablets
• Employee ideas resulted in more than $20 million in cost savings and revenue-generating improvements
• Innovative features in cooking range, washing machines, other consumer appliances
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Need for an Ideation Framework
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Break free from idea “silos”
Employees
Customers
Partners
Competitors
Idea sources
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Most good business ideas fail to see the light of the day due to siloed thinking and lack of centralized management
Outcome
Suggestion box
Business Meeting
Emails
Surveys
Need for a Centralized Ideation Framework
“Siloed” methods to generate ideas
Client feedback
Proposals
Proprietary vs. customized ideation tools
Proprietary
Advantages Disadvantages
Intuitive UI Feature-rich
Limited users support
Ideation workflow not automated
Costly on a per user basis
Customized
Advantages Disadvantages
Supports unlimited users
Mobile-ready
Relevant to corporate culture
Custom development
Not relevant to corporate culture
Integrates with in-house web applications
vs.
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Ideation through customized portal: an example
• Bayer AG – Received 9000 ideas in 4 years
– Even one full day spent evaluating each of 9,000 ideas would add up to almost 25 years!!!
• Solution – Developed an Intranet portal called Triple-i: Inspiration, Ideas,
Innovation
– Bayer’s worldwide 108,000 employees sent ideas to a team of innovation experts in headquarters
– Each idea has to PASS 5 basic questions before moving towards serious development
• Is the idea feasible? Is it really a new idea? Is there a need in the market? What is the benefit for the consumer? Does the idea fit with the company’s focus, mission and portfolio?
Source: http://www.forbes.com/2010/03/15/bayer-employee-innovation-leadership-managing-engagement.html
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Liferay-based Idea Management Portal Framework
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A highly customizable, open source-based collaborative portal framework to collect,
socialize, enhance, measure and reward the ideas benefiting the organizational culture
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IDEAthon features – customizable framework Idea management
Idea capture, review, approve/reject Resource & Funds management
Administration Roles and permission, Dashboard/workflow Theme development
Collaboration Votes/Likes/Dislikes
Integration Security - LDAP/IAM
Apps – Portals, Website etc..
Search Simple and advanced
Accessibility Devices, browsers accessibility
Managing the entire life cycle of ideas
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IDEAthon architecture
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Ideas and Challenges Management
Social Features (Web 2.0)
Faceted Search and Tagging
Profile Activity and Tracking
Admin Portlet (Workflow/User
Management)
MOSS (i.e. Intranet)
SSO (i.e. SAML)
Directory (i.e. LDAP)
Interface Layer
Ideation Portal Framework
Presentation Layer
UI Components
Web Analytics
Reporting
3rd Party Components
Software Product Version Software Product Version
Portal Framework Liferay 6.2 Database MySQL 5.1
Webserver Apache 2.2 Workflow/UI Kaleo and AUI 1.5
Access Control
Audit Trail
Archiving
IDEAthon summary
Benefits • Cost-effective (no per user license)
• Easy to customize,
• Intuitive, rich UI platform
Advantages • Integration flexibility - existing intranet/extranet
• Proprietary or Open Source
• Support for unlimited users
• Mobile-readiness/Device accessibility
Features • Customizable
• Workflow
• Dashboard – Status, Charts
• Collaborative - Social/Web2.0
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Presented by: Ajeet Singh Designation: Senior Liferay Consultant
Demo!
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Case Study – Leading US Bank
(Liferay-based Innovation Portal)
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Liferay-based Innovation Portal
• Client Overview
– Client is the 4th largest bank in the US by assets & 2nd largest by
market capitalization dealing with Community Banking, Wholesale
Banking, Wealth, Brokerage & Retirement
– 281,000 employees & over 70 million customers
• Challenges Faced
– Client’s loan processing division (with 4 divisions and 400 employees)
was considered least innovative
– Need for aggressive roll-out plan
– Lack of user-friendly features like video blog
– SSO integration to avoid multiple credentials
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Liferay-based Innovation Portal
• Key Features
– Standardized Infrastructure Foundation • Migrations from MySQL to Oracle and Liferay Tomcat webserver to Liferay
JBoss application server
• Integrations with SSO to existing version of Liferay
– Rich User Interface • Themes and plugins
• Features exclusively targeting employee efficiency (ex: Contests, OpenInviter)
• Video blog with live streaming
• 3D graphics in dashboard
• Meeting management system to create, discuss and take actions
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Liferay-based Innovation Portal
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Liferay-based Innovation Portal
• Key Benefits
– Increased collaboration in sharing ideas and suggestions
• Within six months of the launch, over 700 ideas (100% increase) were
submitted outperforming every other division of client
– Cost reduction across
• Licenses, maintenance and support
– No change in existing infrastructure
– Robust and on schedule roll-out of the innovative portal
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Case Study – Leading Software Product and Services Company
(Liferay-based Community Portal)
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Liferay-based Community Portal
Idea Management
Bookmarks
Community Portal (Liferay)
Blogs FB
Portal/Web Apps
Forums
Videos
Syndication
Themes
SSO
Ideas Module
Customer Portal
Salesforce.com
SiteMinder (Identity Provider)
Other Modules
Client’s Website
Ideas Post/View/Vote/Comment
Community mapping (Web Services)
Registration Authentication
Benefits Collaboration Leading to Product Innovation
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