Embed Size (px)
DESCRIPTION
Citation preview
Incorporating Social Media as part of your marketing plan.
Tom GeorgeDirector, Small Business CenterStanly Community College
Understanding Outbound vs. Inbound Marketing
OutboundTelemarketing, tradeshows, direct mail, email blasts, print ads, TV & radio advertising.Marketer pushes his message
InboundSearch engine marketing (SEO), blogging, social media.Marketer’s message gets found
What is Social Media• Social Media is Internet-based applications that allows the creation and
exchange of user-generated content.• Twitter, Facebook, MySpace, YouTube and LinkedIn are some of the
most popular sites, but there are hundreds of others such as Plaxo, Meet-Up, Friendster, Flickr, Cafe Mom and Black Planet just to name a few. Here are some high level stats on the leaders.
• Twitter - Founded 2007; Unique US Monthly Visitors : 21 million
• Facebook - Founded 2004; Unique US Monthly Visitors : 87.3 million
• MySpace - Founded 2003; Unique US Monthly Visitors: 62.8 million
• YouTube - Founded 2005; Unique US Monthly Visitors: 87. 7 million
• Facebook is a social networking website where users can create and customize their own profiles with photos, videos, and information about themselves. Friends can browse the profiles of other friends and write messages on their pages. Each Facebook profile has a "wall," where friends can post comments. Since the wall is viewable by all the user's friends, wall postings are basically a public conversation (http://www.techterms.com).
• Twitter is an online service that allows you to share updates with other users by answering one simple question: "What are you doing?“(http://www.techterms.com).
YouTube
• YouTube is a video sharing service that allows users to watch videos posted by other users and upload videos of their own. While several companies and organizations also use YouTube to promote their business, the vast majority of YouTube videos are created and uploaded by amateurs (http://www.techterms.com).
• LinkedIn is a social networking website designed for business professionals. It allows you to share work-related information with other users and keep an online list of professional contacts. (http://www.techterms.com)
My golden rules of Social Media• Social media is less money than traditional outbound
marketing. Remember, some times your cost is the “time value of money”.
• If you want to use social media you must dedicate time too it!!
• You must dedicate useful content…garbage in = garbage out.• Useful content = “it’s not about you”…try to solve your
customer or readers problems.• Don’t forget traditional media it still is extremely important to
your marketing plan• How should I advertise…Traditional or New Media?• What is best for you depends on what you are trying to
accomplish.
