Creating the Best Way to Read and Publish

EPUB 3 e a revolução da Acessibilidade no mercado(EPUB 3 and the Market Accessibility Revolution)

Stephen King - Presidente do grupo DAISY

with

José Borghino - Diretor de Política da IPA – International Publishers Association

Moderator: Pedro Milliet - Fundação Dorina Nowill - Brasil

Creating the Best Way to Read and Publish

Publishing Industry Access Challenge

• Your industry is being transformed by e-books and the digital revolution

• Print books have been a huge barrier to education, work and culture for people with a print disability

• The e-book revolution offers the opportunity to transform your industry and include people with print disability at minimal cost

• Global publishing leaders have taken up the challenge; Charter for accessible publishing

• IPA, IFRO, International Authors Forum, WIPO, UNESCO• Elsevier, Pearson. Harper Collins, Random House

Creating the Best Way to Read and Publish

Will you take the Access challenge?

Support the Charter for inclusive publishing

Take positive action to improve accesswww.accessiblebooksconsortium.org

Creating the Best Way to Read and Publish

What I am going to cover

• Who am I? How can I help you improve business?• What’s the role of the DAISY Consortium in helping you deliver

The “Publishing Industry Access Challenge”• What is “ABC”: Accessible Book Consortium / industry

partnership; and how you are part of it• The Global EPUB 3 revolution• What inclusive publishing looks like?• What you should be doing?

Creating the Best Way to Read and Publish

Who is Stephen King?A career in consumer publishing

• 10 Years with (Harper) Collins publishers• Dictionary & Children's book publishing• Early use of computers & databases in publishing

• 7 years Films, Video & Art publishing• 20 years RNIB publishing: Large print, Braille, Talking books &

e-books• Founding member of DAISY Consortium• Now President of DAISY Consortium• Board member ABC: Accessible Book Consortium

Creating the Best Way to Read and Publish

How can I help you?

• Do you want to still be in business in 5 years time?• Do you want to reach more customers?• Do you want to improve your efficiency?• Do you want your industry to rise to the 21st

century challenge of “Equal access for all”?• Let me tell you about how inclusive publishing with

EPUB 3 will give your business an advantage

Creating the Best Way to Read and Publish

But First:• Let me tell you about the DAISY Consortium and ABC

• Why we are creating the best way to read and publish• What is print disability• How print disabled people get excluded from education,

work & culture• How many people have a print disability?• How are they served at the moment?• How do e-books help?• How does Inclusive publishing help?

Creating the Best Way to Read and Publish

DAISY is a Global not for profit consortium

Not for profit Members, For profit Friends

Creating the Best Way to Read and Publish

DAISY members support our vision of better inclusion of people with print disabilities

Creating the Best Way to Read and Publish

DAISY Consortium Vision• People have equal access to information and knowledge,

regardless of disabilities

Our Mission• Working to create the best way to read and publish, for

everybody, in the 21st centuryBy delivering global partnerships ... that build a more effective solution for everyone.

Committed to a common mission & vision. Coordinating resources to deliver global change

Creating the Best Way to Read and Publish

Global partnerships for Inclusive Publishing

Creating the Best Way to Read and Publish

Creating the Best Way to Read and Publish

Our goal - confident readersreading what they want, when they want

with eyes, ears or fingersWherever they are in the world

Creating the Best Way to Read and Publish

Since Caxton people with print disability denied access

Creating the Best Way to Read and Publish

Print disabled learners denied access to curriculum

Creating the Best Way to Read and Publish

What is print disability?(Numbers are uncertain)

• Blind & partially sighted people ~285 Million globally• Includes many older people with age related conditions• 1 in 7 people over 60 struggle to read ordinary print

www.who.int/mediacentre/factsheets/fs282/en/

• Other conditions• 1 in 5 US students have a language based learning

disability, dyslexia is the most common• UK estimates that 4% of population has dyslexia and up

to 15% prone to it • 20-30% of prison population found to have dyslexia

• Stroke, Aphasia and other physical problems

Creating the Best Way to Read and Publish

Until now Libraries for the Blind have helped peopleReading with eyes ears & fingers

Creating the Best Way to Read and Publish

But libraries can’t keep up

• Explosion of publishing worldwide • Producing Large print, Braille and talking

books is expensive• Only 5% of books available in these

formats in best performing countries• Curriculum materials very difficult

Creating the Best Way to Read and Publish

WBU Launched The Right to Read Campaign in 2000

• "Less than 5% of books are available in any accessible format"

• "It’s a book famine"• "We want the right to read the

same book at the same time, price and place as everyone else“

• DAISY Consortium takes up the challenge!

Creating the Best Way to Read and Publish

DAISY Consortium Strategy 2000

• A better way to read: Delivered by 2004• Digital talking books with good navigation• e-books with good navigation• Hybrid audio & text books for great experience

• A better way to share resources• Global copyright reform: Marrakech Treaty 2013• Accessible Book Consortium WIPO/IFFRO/IPA/WBU-- 2014

• A better way to publish: • Identified potential of e-Books to transform publishing• Partner with IDPF on EPUB development• EPUB 3 launched in 2012 with accessibility built in

Creating the Best Way to Read and Publish

By 2012e-books transforming accessibility• Physical: Light and easy to use e-book readers• Low Vision: Enlarge & Bold the print on e-readers• No Vision: Listen to synthetic speech reading text

or use braille display to read with fingers• Deaf & Blind: Braille display• Dyslexic: Combine highlighted text with synthetic

speech or narrated audio to re-enforce reading• But still a poor user experience and many barriers

Creating the Best Way to Read and Publish

This is what Amazon say about the latest Kindle Fire

Creating the Best Way to Read and Publish

Reading with Synthetic speech

Screen reader & synthetic voice built into Apple (VoiceOver) & Android (Talkback)

Creating the Best Way to Read and Publish

Reading with Synchronised Text and Speech

Creating the Best Way to Read and Publish

DDReader from Dorina Nowill

Creating the Best Way to Read and Publish

Reading e-book with fingers

Creating the Best Way to Read and Publish

The Impact: In last 4 yearse-books have transformed

access in UK for people with print disabilities

• In 2000 less than 5% books readable with eyes ears or fingers• By 2012 7% of all books available in UK accessible by eyes, ears &

fingers. (Up from 5% in 2004)• 84% of top 1000 books sold in 2012 are e-books, readable by eyes, ears

& fingers on day of publication. (Up from 54% 2010 & 74% in 2011)• Of top 1000 99% adult fiction, 77% non-fiction & 43% children's

readable by eyes, ears & fingers• Illustrations, pictures, maths, science still significant problems

• www.rnib.org.uk/knowledge-and-research-hub-research-reports/reading-and-braille-research

Creating the Best Way to Read and Publish

The Impact on people:•Last year Amazon updated the Kindle app to give better access to its 1.5 million books.•Let’s hear how this transformed reading for Laura

Creating the Best Way to Read and Publish

E-books can deliver inclusion for many (But not all)

• e-books can deliver accessibility (In English)• Consumers have adopted e-books very fast• But it’s a poor consumer experience

• For everyone• Poor navigation, limited note taking, poor maths & sciences,

trapped in proprietary technology, complex layout difficult. • For print disabled people

• Difficulty with Image descriptions; not everyone has skills

• EPUB 3 - significant consumer & business benefits

Creating the Best Way to Read and Publish

The Business Case for Inclusive Publishing• Get more customers & enhance your products

• 3-10% print disability market• Better and premium products for everyone enhances sales

• Navigation allows travel guides, Cookery etc; In Car reading, Talking manuals

• Meet inclusion legislation in Education, Government, workplace etc

• UN Convention on Rights of People with Disabilities• Strong legislation in North America, Europe, India, Australasia• Education publishers and technology providers increasingly find themselves

excluded from contracts where they can’t deliver access.

• Lower costs as part of multi channel marketing• EPUB 3 first: Automate to multi-channels, mobile, web, print, Braille etc

Creating the Best Way to Read and Publish

Business case for EPUB 3• Global open standard adopted across all continents

• IPA Endorsed EPUB 3 as Global Publishing Standard (March 2013)

• HTML5 in a box: Integrates ICT strategy across web, mobile, e-books, TV, print, braille etc. Replaces PDF for all but print ready

• Single source file, render across many platforms. Sufficient mark-up available to automate across all media, lowering costs

• Reduce reliance on proprietary channels by delivering rich user experience to browsers, generic mobile/tablets as well as proprietary e-book channels

• Royalty free, open source, open governance standard

• Delivers inclusion• Many print disabled people can just buy the e-Book and read• Increased efficiency for specialist Access Enhanced production

InclusionInclusion

Creating the Best Way to Read and Publish

EPUB 3 books deliver for consumers & publishersStill much to do… Many

publishing and reading problems still to solve

• Some layout issues still challenging

• Problems with news, curriculum, STEM children's & non-fiction

• Synthesised speech not for everyone

• IDPF+ DAISY Consortium working to solve issues

• Great partnership with publishing industry

• Solve them we will……• Communications &

education challenge

Creating the Best Way to Read and Publish

DAISY ConsortiumStrategy for Inclusive

Publishing

• Increasing numbers of e-books that have built in accessibility: Inbuilt access publication

• Improved efficiency where publications need access enhanced: Access enhanced material

Creating the Best Way to Read and Publish

Inbuilt accessibility: Standard

e-Book read by eyes ears or fingers

Creating the Best Way to Read and Publish

Enhanced accessibility version

• Picture descriptions, complex layout• Combine human narration and text for best experience• Simplified for learning disability• Economically derived from standard e-book• Partnerships with specialist producers (EG Dorina Nowill)

Creating the Best Way to Read and Publish

The Inclusive “Market Accessibility” model of publishing:

• I can discover access features of any book easily• From bookshop, library, internet, ABC/TIGAR catalogue• Most books have the access features I need

• I get most books from same shop or library as others• Read on phone, tablet or specialised device with eyes, ears or fingers

• For some books I need enhanced access features; and get these easily

• Discover what’s available from ABC/TIGAR catalogue• Easily order from local or global authorised entity (University, school,

library, shop, online service provider etc)

Creating the Best Way to Read and Publish

Your role in Market Accessibility Revolution

• Increase numbers of your e-books that have built in accessibility: Inbuilt access publication

• Sign up to ABC Charter for Accessible Publishing• Adopt EPUB 3 and get authors, designers, editors to use good

mark-up practice. (Use the O’Reilly Texts)• Press technology suppliers to support good access• Catalogue & promote access features & get feedback

• Improve efficiency where publications need access enhanced: Access enhanced material

• Partner specialist producer and distributor• Link them into your workflow• Support cataloguing of access features• Partner them on route to market

Creating the Best Way to Read and Publish

Don’t get left behind!Play your part in the “Market access revolution”• Adopt the ABC “Charter for inclusive publishing”• Develop your digital strategy to support inclusion• Plan your workflow to take advantage of EPUB 3 cost reduction

benefits & press tech suppliers to support• Develop better products for all with navigation, sound etc.• Partner with a specialist Access Enhanced producer• Improve your business!

• Make more money, beat the competition, reduce your costs

Creating the Best Way to Read and Publish

Take the Access challenge?

Support the Charter for inclusive publishing

Take positive action to improve access

Improve your business prospects (& profits!)www.accessiblebooksconsortium.org

Creating the Best Way to Read and Publish

EPUB 3 e a revolução da Acessibilidade no mercado

(EPUB 3 and the Market Accessibility Revolution)

Thank You!Stephen King - Presidente do grupo DAISY

s.p.king@outlook.comPresident@DAISY.org

José Borghino - Diretor de Política da IPA International Publishers AssociationModerator: Pedro Milliet - Fundação Dorina Nowill - Brasil