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Sam Beal & Associates ©2013 Business Intelligence Inbound Marketing High Technology Sam Beal & Associates

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Sam Beal & Associates ©2013

Business Intelligence Inbound Marketing

High Technology

Sam Beal & Associates

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Sam Beal & Associates ©2013

What is Inbound Marketing?

Customers reaching out to youBetter ROI than outboundSuccess is a function of:

Website effectivenessContent – on your site and on the webConversations on the web i.e. social

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Sam Beal & Associates ©2013

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Sam Beal & Associates ©2013

Landing Page QualityRich ContentConversion methods

Search

The Funnel

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Sam Beal & Associates ©2013

Search Matters

Organic search is ~freeEngineers use search

Your products & services must be on page 1

And must be near the top to be clicked

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Sam Beal & Associates ©2013

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Sam Beal & Associates ©2013

Search Matters

Search Engine Results Page - SERPWhere do your products rankWhere do your keywords rank

Search engines filter (bias) resultsSearch history, IP, social activity, etc.Use tools to unbias results

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Sam Beal & Associates ©2013

SERP Analysis

Keywords

Ran

kin

g#1 on page

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Sam Beal & Associates ©2013

How do you improve SERPsSearch Engine OptimizationQuality Content and/or

Outbound Marketing with SEMSearch Engine Marketing