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Inbound Marketing (with Content) What it means & how to use it

Inbound marketing (with content)

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How to build a smart inbound mak

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  • 1.Inbound Marketing(with Content)What it means & how to use it

2. Is Your Website a GatedCommunity? 3. Your Site Without InboundStrategies 4. Open up to All Traffic Possibilities 5. Your Website Can No LongerSurvive on Its Own 6. It Gets by With a Little Help from Friends 7. You Must Understand the EntireOnline Ecosystem 8. Do You Have All of the FoundationPieces In Place? 9. Your Audience AudienceKnow Your 10. Have a Content Strategy andPresence 11. Is it New and Interesting? 12. Does it Add Value? 13. ContextDoes it Make Sense? 14. Timing Is It Timely? 15. Distribution How Will You Deliver It?Image: http://www.bringingyouvermont.com/images/71026-Pizza.jpg 16. ConversationSpur, Facilitate & Contribute to Conversation 17. Make it Visible 18. Optimize for Popular Devices 19. Traffic BuildingBuild Traffic Through Advertising 20. Understanding Results Measure, Understand & Use Results to Improve 21. FoundationAudienceContentSet Up Execution Results Traffic Distribution 22. Thank You!Sources: State of the Internet, OnlineSchools.org. 2011.http://www.onlineschools.org/state-of-the-internet/soti.html Eric Schmidt: Every 2 Days We Create As Much InformationAs We Did Up To 2003, techcruch.com. 4 August 2010.http://techcrunch.com/2010/08/04/schmidt-data2012 Mobile Future in Focus, comScore. 2012.http://www.comscore.com/2012MobileFutureinFocusMay 2011 Search Engine Market Share from comScore,Compete, Hitwise searchengineland.com. June 2011.http://searchenginewatch.com/article/2080003/May-2011-Search-Engine-Market-Share-from-comScore-Compete-Hitwise