Web 2.0 – developing the right approach

John SteedHead of Service Development

Learning from Better Connected 2009Tuesday 19 May 2009

In the beginning

The floodblog

…from Cheltenham’s website principles

• Do not attempt to do everything yourselves

• Treat the entire web as a creative canvas: don’t restrict your creativity to your own site

• The web is a conversation. Join in

• Remember your granny won’t ever use “Second Life”

• Let people paste your content on the walls of their virtual homes

• Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale

Feeds from YouTube and flickr

POST• People: work with the people you

want to engage• Objectives: define your goals – • Strategy: decide what you want to

do about it - what's going to change• Technology: comes last!

• Groundswell, Harvard Business School Press.

Feeds from YouTube and flickr

Links to social networking sites on every page

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John SteedHead of Service DevelopmentCheltenham Borough Council01242 264208john.steed@cheltenham.gov.uk

www.cheltenham.gov.ukcheltenhamboroughcouncil.wordpress.co

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