Improving the B2B shopping experience

Internet World, 24th of April 2013

State of the Art in 1994 ...

Moving on to 2013

B2B is changing tooThe primary force is the consumerisation of B2B

So What?• Your customers expect it now

• Your competitors are already doing it

• It will improve your bottom line

Examples

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Optimise the B2B Experience to Match B2C Expectations

Forrester Research, Inc. (Nasdaq: FORR)Andy Hoar, Key Trends In B2B eCommerce For 2013

The New Kid on the Block

Key Points to Take Away• Enable your Channel Ecosystem

• Focus on the Customer Experience

• Make all B2C Features Available to B2B

• Benefit from Collective Experience

Shane McGuirePresales Manager, UK and Irelandwww.intershop.com

Booth: E2032

INTERSHOP UK12 Burleigh Street, London, WC2E 7PX

Email s.mcguire@intershop.com