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Impactful Social Media and Fundraising in the Digital SpaceImage Credit: Nellie’s
Blog
#JFNAIMPACT
About the Presenters
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Scott Remington
@ScottRemington
Online fundraising guru, #GivingTuesday Ambassador.
Creative non-profit problemsolver. Techguy turned suit!
(A proud Cashew)
Debra Askanase, MBA
@askdebra
Online engagement strategist, former nonprofit executive
director. Thinks about measurement. Research geek.
#501TechBOS organizer.
(Never refuses ice cream)
Photohere
Today’s Discussion
• Redefining Leadership (hint: it’s related to networks)
• Developing Your Own Brand
• Online Fundraising and You!
• Two Case Studies: Weaving and Giving
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Redefining LeadershipImage Credit: Nellie’s Blog
Who’s in the room?
Followers
Underneath the hood of every successful nonprofit organization…
http://www.flickr.com/photos/caharley72/3234569758/in/set-72157613017181324/
…is a network weaver
Rabbi Yonah BooksteinJewlicious.com@rabbiyonah
Deborah FishmanAvi Chai Foundation@deborahfishman
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“A Network Weaver is aware of the networks around them and explicitly works to make them healthier, more inclusive, bridging divides.” – June
Holley
The Network Weaver Builds Communities
http://www.networkweaver.com/?page_id=18
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TransparentCollaborativeGenerative
ConversationalBuilds and shares networks
Fluency online
Critical Success Qualities
Your footer here 12
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Network weaving and influence
http://www.altimetergroup.com/research/reports/the-rise-of-digital-influence16
Discussion: Who’s a network weaver and why?
Are you a network weaver?
10 Commandments of Relevance
1. Content matters.2. Know where your networks live.3. Understand the culture of the social media channel.4. There is no divide between you/you.5. Sharing is everything. Share 110% of the time.6. It’s not about you, it’s about your network.7. Listen. Not just once but constantly.8. Participate.9. Read what your network is publishing (blogs,
newsletters, Pins).10. Practice abundance thinking: include others.
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Developing Your Own BrandImage Credit: Nellie’s Blog
TWEET
Share pair exercise: Mapping you and your network
1. Who is in your informal network?
2. What type of people are in your organization’s network?
3. What’s your brand?
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Online Fundraising and YOUImage Credit: Nellie’s Blog
5 Pillars of Online Fundraising
1. The network weaver has the necessary tools to fundraise online
2. Those who are the most connected are the most successful
3. Email and website are still the most effective tools
4. One strategy does not fit all
5. Online fundraising should be a part of your overall strategy
Times are Changing!
Photo Credit: Science Daily
Online Giving by the Numbers
Online Giving by the Numbers
Blackbaud Charitable Giving Report 2012
Online Giving by the Numbers
Blackbaud Charitable Giving Report 2011
Direct Social Media Fundraising
Who’s The Best –Obama Campaign
Who’s The Best - ASPCA
Success Tips for Peer to Peer Fundraising
• Educate others on your organization
• Don’t be afraid to ask• The donations are going to your organization not to you
• “Help us help others”
• Be transparent!
• Use tools available too you• Personal Giving Pages
Success Tips for the Organization
• Invest now or be left behind
• Show impact
• Less clicks less pain
• Have recurring giving and pledge options
• Brand your giving page
• Multi-channel asking – multi success
…can improve your online
fundraising!!!
Case Study: #Giving Tuesday
The Inspiration
It Started with a Tweet
Which probably led too…..
Haha good one Scott….
But really led too…..
Results of “That Tweet”
Case Study: Carter Gibson and the American Red Cross
The Inspiration
It Started with a G+ Update
Which definitely led too…..
But really led too…..
What have I gotten myself into..?
For Carter, it is always about engagement
+786 circles, +450 shares, 100s of comments
Even at the finish, Carter is still engaging his network
Takeaways:
• There are no more barriers of communication
• Pick 1-2 channels and “go deep”
• Being connected makes a difference!!
• REAL engagement is what matters
• The most successful network weavers never forget:
What are your burning questions?
http://www.flickr.com/photos/highwaysagency/6032691030/in/photostream/
Jumping In
Photo Credit | Flickr: Hamad-Al-Mohanna
What is your next step?
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ResourcesImage Credit: Nellie’s Blog
Further reading and resources
Fine 100 : https://twitter.com/fundraisinisfun/the-fine-100Building Smart Communities Through Network Weaving: http://www.networkweaver.com/wp-content/uploads/2011/12/BuildingNetworks.pdfInterview with Carter Gibson: http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-google-fundraising-story/Giving Tuesday and Social Mediahttp://www.remingtongroup1.com/giving-tuesday-and-social-media/Online fundraising stats from Blackbaud: https://www.blackbaud.com/blackbaudindexBuilding “fiercely loyal communities” http://www.communityorganizer20.com/2012/09/19/fierce-loyalty-the-interview-with-sarah-robinson-you-need-to-read/The Networked Nonprofit: http://www.amazon.com/The-Networked-Nonprofit-Connecting-Social/dp/0470547979Facebook Best Practices and Research Scoop.it topic: http://www.scoop.it/t/facebook-best-practices-and-research/Twitter Best Practices and Research Scoop.it topic: http://www.scoop.it/t/twitter-best-practices-engagement-and-research
Debra Askanase, Engagement [email protected]: @askdebra Telephone: (617) 682-2977Linkedin: http://linkedin.com/in/debraaskanase(617) 682-2977
Scott Remington, Executive Director Fundraising 2.0
[email protected]:@ScottremingtonLinkedin: http://linkd.in/VyQd0vTelephone: (248) 723-9570
