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Impact of Cloud Computing on the Impact of Cloud Computing on the Australian UC Services MarketAustralian UC Services Market
Key trends in the UC services market and the impact of Key trends in the UC services market and the impact of
hosted and cloud based UC (UCaaS)hosted and cloud based UC (UCaaS)hosted and cloud based UC (UCaaS)hosted and cloud based UC (UCaaS)
Anand BalasubramanianAnand Balasubramanian
Industry Analyst, ICTIndustry Analyst, ICT
May 2013May 2013
© 2012 Frost & Sullivan. All rightsmay reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
AgendaAgenda
Overview of the Australian UC Services Market
Key Trends Driving Growth in the UC Services Market
Growing Significance of Hosted UC and Cloud Based UC
Road Ahead for Cloud Based UC (UCaaS)
2
Australian UC Services Market Australian UC Services Market –– OverviewOverview
• On-premise still accounts for the majority of UC deployments in
Australia
• Flexibility, scalability and ease of maintenance will drive a shift towards and hosted and cloud based UC
• Managed services continues to be a key component for many channel partners and service providers
• Hosted voice and hosted conferencing account for the majority of UC services revenues
3
Key Trends in the Australian UC Services MarketKey Trends in the Australian UC Services Market
• Channel partners play a critical role in the UC Services market
• Managed services, hosted voice and hosted contact centres are
the pillars of growth
• The nascent cloud based UC (UCaaS) market set to drive future The nascent cloud based UC (UCaaS) market set to drive future growth
4
Trend#1 Trend#1 –– Role of Channel Partners in the UC Role of Channel Partners in the UC Services MarketServices Market
• Channel partners play a critical role in the UC Services market
• Cisco plus Microsoft strategy for greater breadth and market reach
5
• Many channel partners building strong hosted and cloud
capabilities to address future demand
Trend#2 Trend#2 –– Managed Services, Hosted Voice and Managed Services, Hosted Voice and Hosted Contact CentresHosted Contact Centres
• Continued demand for
hosted voice and
conferencing solutions
• Managed services,
especially for
videoconferencing
infrastructures, Hosted and
Managed
Services for
UC, 34%
6
infrastructures,
becoming a key
segment for growth
• Hosted contact centres
experiencing strong
uptake
Hosted and
Cloud based
UC, 66%
Source: Frost & Sullivan analysis.
Trend#3 Trend#3 –– Cloud Based UC (UCaaS)Cloud Based UC (UCaaS)
• The cloud based UC (UCaaS) market is at a nascent stage of
growth in Australia
• Lack of awareness and concerns around reliability the main challenges for growth
7
• Email and collaboration among the applications driving uptake of UCaaS. Cloud based contact centre poised for growth
• Smart devices and availability of high speed internet will be key enabling factors
Road Ahead for UC ServicesRoad Ahead for UC Services
� Organisations becoming reluctant to commit to long contract terms
and are evaluating alternatives more closely
� Growing significance of mobile devices within organisations will put additional strain on on-premise infrastructures
� Telcos will be advantageously positioned to address the demand for UCaaS
8
The Australian Unified Communications Services Market
Report, 2013
Qualitative Data
• Key trends in the Australian UC services
market
• Opportunity analysis and key factors
driving revenue growth
• Analysis of the cloud based UC services
market in Australia
Quantitative Data
• Australian UC Services market size and
forecasts
• Market sizing and forecasts by UC application
segment
• Revenue contribution by UC service segment
(hosted and cloud UC vs managed services)
9
market in Australia
• Comparison of the on-premise and
services segments of the UC market
• Analysis of Cisco and Microsoft in the
hosted and cloud based UC market
• Profiles of the key channel partners in the
Australian UC services market
(hosted and cloud UC vs managed services)
• Channel partner competitive landscape
analysis – chart positioning the key players in
the Australian UC services market
To get a complimentary executive summary of this To get a complimentary executive summary of this
research service, email [email protected] service, email [email protected]
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Today’s Presenter
Anand Balasubramanian, Industry Analyst
Frost & Sullivan
Anand specializes in emerging ICT trends, technologies, businesses trends and market analysis. His
12
Anand specializes in emerging ICT trends, technologies, businesses trends and market analysis. His
expertise lies in vendor and channel ecosystem analysis, developed through various market
research assignments. His writing skills range from white papers, market insights to market analysis
reports. He has a strong understanding of Enterprise Communication and consulting in Multimedia
Messaging, Wide Area Networks (WAN), Content Distribution Networks (CDN) and Online Video
Platforms (OVP) markets.
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