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Forms of electronic communication through which
users create online communities to share
information, ideas, personal information, and other
various content
Emerged in late 1970’s
Largest corporate social site started in May 2003
2010, revealed social sites send data to advertisers
2011, 89% of US B2B companies were using social
media marketing
late1970’s something better comes along
UPS is using B2B social media to educate and create
awareness through their new blog and official
Facebook and Twitter
GE Healthcare uses educational videos on social
media
Build brand awareness
Strengthen customer relationships
Establish as thought leader/educate
Drive traffic
Generate leads
Reinforce other campaigns
ROI
JOIN:
NICHE BASED SOCIAL MEDIA SITES
CREATE A BLOG
PRESENCE ON YOUTUBE
“B2B Social Media: A Growing Focus for Marketers.” eMarketer. eMarketer Inc. (19 December 2011): n.
pag. Web. 9 September 2012.
Bennett, Shea. “A Short History of Social Media.” Media Bistro. Web Media Brands Inc. (17 August 2011)
n. pag. Web. 9 September 2012.
Elliott, Stuart. “Report Details Rise of Social Media.” The New York Times. The New York Times Co. (11 September
2011): n. pag. Web. 9 September 2012.
“Social Media.” Merriam-Webster. Merriam-Webster, Inc. (2012): n. pag. Web. 9 September 2012.
“Social Media Revolution 2012.” YouTube. YouTube (11 January 2012): n. pag. Web. 9 September 2012.
“What is LinkedIn?” LinkedIn Learning Center. LinkedIn Corporation (2012): n. pag. Web. 9 September
2012.