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My privacy talk in Virus Bulletin conference 2012, Dallas
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I´m not a number, I´m a free man
Vicente Diaz, Senior Security Analyst, Kasperksy Lab
Virus Bulletin 2012
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The story of the 9 friends
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The story of the 9 friends
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Who profiles me?
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Who profiles me?
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Who profiles me?
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Remember Gator Corporation? [1998-2008]
! “The leader in online behavioral marketing” ! 2003: installed on 35 million PCs ! Spyware? I will send you my lawyers ! Report behavior, replace Ads ! Top management: most in the online Ads industry now
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Regulation?
Better protections. Consumers Union, the advocacy arm of Consumer Reports, wants a national privacy law that holds all companies to the same privacy standards and lets consumers
tell companies not to track them online
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Business is business
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Business is business
In November, regulators in Germany found that such
information was being collected on Facebook users for up to two years even after they deactivated their accounts. Facebook said that was needed to enhance security, a
claim German regulators rejected. Both sides say they are willing to talk, but Facebook’s website says it doesn’t share such data without your permission and deletes it or makes
the information anonymous within 90 days.
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! Google Privacy Policy • Information you give to us
• Information we get form your use of our services
• Device information (HW model, OS, UDI, Phone number) • Log information
– search queries – phone number, forwarding numbers, time and date of calls, duration
of calls – IP – Device info (system activity, browser language, date and time of your
request and referral URL) – Cookies
• Location (GPS, WIFI Aps, cell towers) • Applications
Source: www.google.com/policies/privacy
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Tracking
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Simple tracking GET index.html Host: news.com
GET xxx Host: domain1.com Referer: news.com
GET xxx Host: domain2.com Referer: news.com
GET xxx Host: domain3.com Referer: news.com
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Simple tracking GET index.html Host: news.com
GET xxx Host: domain1.com Referer: news.com
GET xxx Host: domain2.com Referer: news.com
GET xxx Host: domain3.com Referer: news.com
http://www.google.es/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCUQFjA
A&url=http%3A%2F%2Fwww.productosflower.com%2F&ei=MZ1cUNPJGYjIhAfo6IGYCw&usg=AFQjCNFmmOdGYUOZ
8XNFiDK9XpX_7iYktQ
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Advanced tracking
! Identify the user: ! Passive data: headers, plugins, browser, OS
! JS: screen resolution, custom resource detection via Plugins API
(i.e. printers via PDF, fonts via Flash, etc.) ! Track ID
! Cookies, Flash cookies (allow cross-domain references),
HTML5 storage, silverlight
Java: own download cache, applets can read embedded resource streams
! Future? Apps and games in social networks.
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Advanced tracking
! Identify the user: ! Passive data: headers, plugins, browser, OS
! JS: screen resolution, custom resource detection via Plugins API
(i.e. printers via PDF, fonts via Flash, etc.) ! Track ID
! Cookies, Flash cookies (allow cross-domain references),
HTML5 storage, silverlight
Java: own download cache, applets can read embedded resource streams
! Future? Apps and games in social networks.
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Advanced tracking
! Identify the user: ! Passive data: headers, plugins, browser, OS
! JS: screen resolution, custom resource detection via Plugins API
(i.e. printers via PDF, fonts via Flash, etc.) ! Track ID
! Cookies, Flash cookies (allow cross-domain references),
HTML5 storage, silverlight
Java: own download cache, applets can read embedded resource streams
! Future? Apps and games in social networks.
1 2 3 4 5 6
How much tracking?
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www.elmundo.es
| September 28, 2012 PAGE 20 |
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www.elmundo.es
| September 28, 2012 PAGE 21 |
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Analyzing World´s top traffic (I)
! The experiment
• Browsed top 100 sites country by country according to Alexa
• Sniffed all the traffic • Set up a database of tracking sites (around 1500 domains)
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R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
Analyzing World´s top traffic (II)
! Countries with most requests to tracking domains
28
29
30
31
32
33
34
35
36
GB QA YE NP US AU PK SD AL CA
World avg. 24,58%
1 2 3 4 5 6 PAGE 24 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
Top world trackers
! fbcdn.net
! doubleclick.net
! google-analytics.com
! facebook.com
! twitter.com
! google.com ! twimg.com
! googlesyndication.com
! yimg.com
! scorecardresearch.com
! ytimg.com
! googleapis.com
! yieldmanager.com
1 2 3 4 5 6 PAGE 25 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
Top world trackers
! fbcdn.net
! doubleclick.net
! google-analytics.com
! facebook.com
! twitter.com
! google.com ! twimg.com
! googlesyndication.com
! yimg.com
! scorecardresearch.com
! ytimg.com
! googleapis.com
! yieldmanager.com
1 2 3 4 5 6 PAGE 26 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
Analyzing World´s top traffic (III)
! Top 100 domains WITHOUT references to tracking sites (country by country avg):
! Why so low? ! Let´s take top 10 sites instead of top 100 ! References to tracking sites:
! Top 100 world sites: 89% tracking (source: digitaltrends.com)
92,32%
49,96%
1 2 3 4 5 6 PAGE 27 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
Analyzing World´s top traffic (III)
! Top 100 domains WITHOUT references to tracking sites (country by country avg):
! Why so low? ! Let´s take top 10 sites instead of top 100 ! References to tracking sites:
! Top 100 world sites: 89% tracking (source: digitaltrends.com)
92,32%
49,96%
1 2 3 4 5 6
1 year ago …
1 2 3 4 5 6 PAGE 29 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
I looked at the eyes of Diablo – VB 2011
1 2 3 4 5 6 PAGE 30 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
I looked at the eyes of Diablo – VB 2011
1 2 3 4 5 6 PAGE 31 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
I looked at the eyes of Diablo – VB 2011
1 2 3 4 5 6 PAGE 32 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
I looked at the eyes of Diablo – VB 2011
1 2 3 4 5 6 PAGE 33 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
I looked at the eyes of Diablo – VB 2011
1 2 3 4 5 6
Conclusions
1 2 3 4 5 6 PAGE 35 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B
Conclusions
• Recipe for the disaster: tons of money, low regulation, relaxed self regulation • Privacy vs business objectives • User´s awareness raising: who is offering them solutions? We did help with Gator in the past. The difference? They installed unwanted software. However it was the same goal using different means. In 2012 is not about protecting the device, but protecting the user.
PAGE 36 |
Gradient colors
14 149 115
0 121 91
13 137 105
R G B
Diagrams
142 230
0
127 205
0
137 222
0
R G B
242174107
255131
0
24016182
R G B
166 166 166
140 140 140
159 159 159
R G B
207 19
149
177 18
128
202 20
146
R G B
1 152 255
0 137 230
0 122 201
R G B
0 63
137
0 59
130
0 44 95
R G B
103 66
148
87 55
125
75 48
108
R G B
24193
104
237 41 57
238 68 80
R G B
164 208197
45 136113
0 10985
0 93 69
R G B
Tables
0 130102
0 109 85
R G B
230234232
201213207
182197190
171188179
R G B
22022 64
19519 57
18318 52
R G B
Competitors
254208106
25318217
228158
2
R G B PAGE 36 |
Thank you!
Vicente Diaz, Senior Security Analyst @trompi Virus Bulletin 2012
I´m not a number, I´m a free man
