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Date: 18 Nov 2010
Who do we influence?
What difference do we make?
Penelope Beynon
Sunder Mahendra
Expanding our understanding of the Theory of Change for intermediary work, by understanding influence
Government 41
(12 named agencies)
NGOs13
Donors / Multilaterals
7
Beneficiaries15
Researchers / Universities
7
Others2
Who are you trying to influence?
Government
NGOs
Donors / Multilaterals
Beneficiaries
Researchers / Universities
Others
What changes are you seeking?
“To implement the above mentioned recommendations”
“More job ready youth”
“they have the skills for rigorous research to study relevant social problems”
“To target grassroots organisations for granting funds”
“Work practices (related to the use of new technologies)”
“wider coverage of key issues and appropriate reporting”
First a quick exercise
Split into groups based on the colour and number of your card
30mins – discuss and document
ALL - Who are you trying to influence?
– Map named agencies onto the influence diagram
Groups 1,2,3 - What strategies do you use for reaching those people?
Groups 4,5,6 - How do you evaluate the success of your influencing work?