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Describes how iPad marketing strategies can help health care professionals make more informed decisions, improve patient care, and assist patients while still in the waiting room.
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A New Age of Physician Marketing
973.392.4896 – www.PadenNoble.com - [email protected]
This is the New Normal
Delivery of health eMagazine for disease state information
Prepare patients for the procedures by showing them pictures of staff they will encounter.
Social media practice-based content for brands or disease groups
Stanford School of Medicine has just announced that incoming students in the Class of 2014 will get an iPad as part of their welcome kit. The School cited that: “iPad allows students to view and annotate course content electronically, facilitating advance preparation as well as in-class note-taking in a highly portable, sharable and searchable format.”
973.392.4896 – www.PadenNoble.com - [email protected]
If you’re not early, then you’re late
Calgary Scientific’s ResolutionMD Mobile app has approved by Health Canada for diagnostic use by physicians
Synchronized delivery of electronic branded support program materials
Social media practice-based content for brands or disease groups
Apps are already being developed and adopted by Calgary Scientific, imc2, TeraRecon, University of Notre Dame, Stanford Medical School and others
St. Louis Children’s Hospital uses iPad for three purposes: Education, distraction, and preparation
When my patients want to see their labs or x-rays I can show it to them immediately! - Sudeep Bansal, M.D. Internal Medicine
973.392.4896 – www.PadenNoble.com - [email protected]
Apps for Physicians
Create Anticipation
Reinforce Brand Message
Detailed analytics of physician use provides invaluable insight to internal stakeholders
More than 60 percent of physicians who participated in a new survey have shown interest in Apple's recently announced iPad, and one in five already intend to purchase one. - Apple Inside
Physicians are early personal technology adapters, as a result they are already heavy users of smartphones. Nearly 80 percent of physicians use such devices—up from 54 percent a year ago.
973.392.4896 – www.PadenNoble.com - [email protected]
Apps for Sale Force
Rep-delivered interactive detail optimizes marketing efforts
Ease of development allows for scalable pilots
Immense Benefits
Eye catching presentations make for longer face time
Closed loop marketing system tracks presentation trends and audiences
Secure transmission with no competitor access
Ease of update and removal of expired collateral
973.392.4896 – www.PadenNoble.com - [email protected]
Physician & Patient Engagement
Use the iPad to teach patients. Leverage multimedia resources such as patient videos, animations, diagrams, charts, etc. to teach patients about specific diseases and conditions.
Use the iPad to take notes. Who needs a clipboard? Even if you’re not using an electronic health record (EHR) or electronic medical record (EMR) in your office, you can still use the iPad to take some notes. The application in which the notes are taken can be branded and equipped with an intuitive medical language database. Perhaps after the note is complete, the app recommends sites to visit or prescriptions to learn more about. Think taking notes while WebMD is reading and interpreting the text.
As a physical exam tool. Use the iPad to conduct mini mental exams and other diagnostic evaluations. Need them to remember 3 objects? Provide them with visual aids. Performing a psychometric evaluation? Skip the paper and go straight to the iPad.
973.392.4896 – www.PadenNoble.com - [email protected]
Improve Waiting Room
Let patients check their e-mail and browse the web while they’re waiting. They’re probably already doing that with their smartphones. Provide them a device that’s bigger and easier to use.
Mount the iPad on the wall and use it for some of the things described above. This way, it won’t fall or walk away. Plus, you could use it as a digital photo frame.
Allow patients to use a medical iPad calendar to schedule their next appointment. The app then requests email, or knows their email address by entering their name, and sends a reminder to the address.
Games. Do you treat children? Let them play some games on the iPad. They will love visits to the doctor’s office! They’ll be asking their parents, “Can we please go to the doctor’s office today? Please?”
973.392.4896 – www.PadenNoble.com - [email protected]
Patients Learn
Allow patients to use the iPad to learn about health/wellness as they’re waiting for the doctor. Could you imagine what it would be like to walk into a doctor’s office and to find an iPad on the chair? The screen could say: “pick me up and learn how to improve your health.” Then, it could go through an interactive educational module with the patient while he/she waits for the physician to enter the room. Patients could also read the latest medical/health news on the iPad.
Allow patients to retrieve their personal health record or PHR information from the Internet. You probably don’t want to hand them your tablet PC that contains your EHR/EMR data, but maybe you’ll be OK handing them an iPad that’s connected to the Internet via Wi-Fi.
973.392.4896 – www.PadenNoble.com - [email protected]
App Functionality
View webcast
Read Article
Testimonials
Subscribe to Updates
Tell a Colleague
View prescribing information
Links to pharmaceutical sites
Link to branded site
Material Download
Link to Search for Hospitals
973.392.4896 – www.PadenNoble.com - [email protected]
973.392.4896 – www.PadenNoble.com - [email protected]
A New Age of Physician Marketing
Ready?
973-392-4896 www.PadenNoble.com