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Mark S. Babbitt Switch & Shift
Social is a
Mindset
Why is There a Blue Unicorn
in the Breakroom?
• Moresocial,lessmedia
• Ac>velistener
• RelentlessGiver
• Rela>onshipsandROImayer
• BuilderofOPENcircles
• ChiefFacilita>onOfficer
Therightpeople,intherightroom,attheright0me
design…avase.
design…abeTerwaytoenjoyflowersinthehome.
• Brandchampions,advocatesandambassadors
• Crea>veinnova>on(No“TWWADISyndrome”)
• Collabora>veclimateandculture
• Sharedlearningexperiences
• Customersforlife
What others say about us
… is our culture.
• Newera=newexpecta>ons• Championgood;mi>gatebad
• Prevent(orremove)theugly
• Bewarethe“sociallynchmob”
• Embracethechallenge!
Ayri>onisanAlly
• TacoBell:22.2%increaseinmarketshare
• KLM:$25millioninaddi>onal“social”sales
• Target:Thereandbackagain(andagain)
• CVSCaremark:Restoredreputa>on
• Conway:Asocialbusinesspioneer
• A responsibility to lead teams into the Social Age
• We must choose to be part of this new era
• Must obliterate our comfort zones
• Strive to be a Blue Unicorn
Only
Takes
One
@MarkSBabbitt [email protected]