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IFEELGOODS
SOCIAL MEDIA INCENTIVES
FOR RETAILERSNovember 16th, 2011
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Consumers
Digital Goods
Publishers
We aim to replace every traditional incentive with the
most relevant digital good for a consumer
Buy 2 get 3
Free gift!
Free shipping
Coupons Save $10
- No competitive
advantage
- Product devaluation
- Margins reduced
- *Estimated $20 billion
in promtion costs this
year
- High perceived value for
your customers
- Instant redemption
- Margins increased
- Promotions go viral
- Customized incentives
The Ifeelgoods Solution
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WHAT KINDS OF DIGITAL GOODS?
Facebook Credits
Films VOD
Skype minutes
eMagazines
Music
WHY DIGITAL GOODS INCENTIVES?
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Equal Value, Different Perception
As an incentive:
High perceived value, low actual
cost
Easily plugs into social media
Massive consumer adoption
Frictionless fulfillment
Over 300 Million People Play Social
Games Each Month
Primarily on Facebook with their friends
Exclusive payment for all Facebook
games
Watch movies, TV shows and concerts
on Facebook
FILMS & CONCERTS
You can vote using
Facebook credits
and share your vote
on your wall/timeline
TV REALITY SHOW-BIG BROTHER UK
PRODUCTS
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FAN GROWTH + EMAIL SIGN UP (MICRO-INCENTIVES)
One-Two punch to build fans
and CRM database
• Best practice for building fans
• Users must like on Facebook and sign up
for emails in order to get credits
• Requiring Facebook email address
ensures quality addresses
Average Results
• Fan base increases by 122% on average
• 60-70% of users will post on their wall
leading to viral spread of offer
• Fan acquisition cost 65% lower than other
channels*
• 35% lower fan abandonment rate vs. other
fan promotions*
*Ice.com Case Study Data
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FANGATE + MOBILE SIGN UP
1. User Likes fan page and enters
Mobile number
2. Mobile is verified and Ifeelgoods
Sends a text with a redemption code
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FANGATE + MOBILE SIGN UP
60% share
3. User enters redemption code in
order to redeem free credits.
4. User shares on their wall.30% of
conversions
from shares
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PURCHASE INCENTIVE (MACRO-INCENTIVES)
Reward customers for their purchase
with a Facebook or Skype credit
incentive
• Users only receive credit after valid
purchase is made ensuring revenue
• Can be offered as a stand alone promotion
or in conjunction with another offer (ex.
15% off plus 25 Free Facebook Credits)
Average Results
• 80% Facebook Credit Redemption Rate
• 50-60% Facebook Share Rate
• 20-30% Redemption Rate from Shares
(secondary/bonus consumer)
Credits Offer
added to
Retailer site
Purchase
Redemption
Link
Redemption
Confirmation
Results based on average across all retailers to date
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YOUTUBE & TWITTER
Increase your presence on Youtube & Twitter thanks to digital goods• Give Facebook or Skype credits to your consumers
• Watch this video and share it to receive 10 Credits
• Follow and re-tweet this message to receive 5 Credits
Facebook Ads which mention Credits yield
2-3x higher CTR than ads without
• Ifeelgoods can run
Facebook Ad
program or simply
advise on
optimizations
• Partnering with
Ifeelgoods provides
exclusive targeting
access to existing
credits users
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FACEBOOK ADVERTISING
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Begin with non-purchase incentives
Build database of customers motivated by Facebook Credits
Retarget customers with new promotions such as purchases
STRATEGY FOR MAXIMIZING ROI OF FACEBOOK CREDITS INCENTIVES
Sharing
Email Signup Fans
User Generated
ContentReferrals
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USE DIGITAL GOODS AS INCENTIVES FOR…
Registrations
Purchase
Tweets
Check-ins
SMS Signup
In-Store
Contest Entries
…PRACTICALLY ANYTHING
CLIENT LIST
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