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Through different experiences and readings, it has been developed a board that combines different tools and helps ideate potential solutions in terms of problems, in a very simple way
The board is divided in 7 blocks, which are:Block 1 “Source of Needs”: teams will have to pick a Source of Needs. This concept is defined as “a topic which involves an undetermined quantity of topics and concepts related to each other, and it could be declared as relevant for human existence”. Example: Urban Mobility.
Block 2 “Topics”: All the topic and concepts related to the Source of Needs. It is known that there will be a lot of topics, and some of them could be very similar between each other so teams are asked to “throw” all the topics and concepts into the board and make categories.
Block 3 “Context”: Once the team has picked the Source of Needs and the Category of related topics, they will have to declare the Context of the problem of which the solution will be sought. This declaration has a structure: SOURCE OF NEEDS + IN TERMS OF + CATEGORY PICKED. Example: Urban Movility in terms of fostering use of bike.
IDEATION BOARD
Block 4 “Pains / Gains”: based on Empathy Map, teams are asked to empathize with the people who have the problem by putting themselves in other’s shoes and imagine someone’s experience within the Context and thinking about pains they can create solutions for or gains they can potentiate. In this case side Storyboards are always useful. Again, many gains and pains are similar to each other so the teams will be asked to categorize them.
Block 5 “Pain / Gain Picked”: once they have categorized the pains or the gains, they will have to pick one category in order to search for solutions through brainstorms.
Block 6 “Brainstorm”: based on the pain/gain declaration, teams will have to brainstorm in order to search for potential solution.
Block 7 “Potential Solution”: There will be different ideas surrounding the pain/gain, but some ideas serve to enforce other ideas, creating a solution concept (Category). So, once they have categorized ideas they will have to pick one Solution Concept. That’s how this little thing works.
IDEATION BOARD
The board is applied as a game in which there are rules translated into goals and certain times to accomplish goals. The main rules are:
1. Team work: in order to have different views based on different professional backgrounds, interdisciplinary teams are required. The method has been applied in situations where not all of the participants know each other and where they are mainly designers, engineers and business guys.
2. Source of needs: The team responsible for applying this method will present the Source of Needs that created teams will have to work on.
3. Time: There will be determined time to complete each of the blocks.
4. Resources: 1 Board, Pens, Post-its.
IDEATION BOARD
Block 1 “Source of Needs”: teams will have to pick a Source of Needs.
TopicsBlock 2 “Topics”: Teams are asked to “throw” all the topics and concepts into the board…
Category 1 Category 2 Category 3
Source of needs + in terms of + Category X
Block 2 “Topics”: …And make categories.
Block 3 “Context”: Teams will have to declare the Context of the problem of which the solution will be sought.
Context
Category 1 Category 2 Category 3
Source of needs + in terms of + Category X
Block 4 “Pains / Gains”: based on Empathy Map, teams are asked to empathize with the people who have the problem by putting themselves in other’s shoes and imagine someone’s experience within the Context and thinking about pains they can create solutions for or gains they can potentiate…
Category 1 Category 2 Category 3
Source of needs + in terms of + Category X
Category 1 Category 2 Category 3
Category X
Block 4 “Pains / Gains”: Again, many gains and pains are similar to each other so the teams will be asked to categorize them.
Block 5 “Pain / Gain Picked” & Block 6 “Brainstorm”: Teams will have to pick one category in order to search for solutions through brainstorms.
Category 1 Category 2 Category 3
Source of needs + in terms of + Category X
Category 1 Category 2 Category 3
Category X
Solution 1 Solution 2 Solution 3
Solution X
Block 6 “Brainstorm” & Block 7 “Potential Solution”: There will be different ideas surrounding the pain/gain, but some ideas serve to enforce other ideas, creating a solution concept. So, once they have categorized ideas they will have to pick one Solution Concept.
EXAMPLES
EXAMPLES
