Ideas for Greening Events- Campaign

Salla Salminen

Anna Simula

Iida Suominen15.5.2012

Communication process

Define communication goals

Define communication targets

Design message and methods

Publish message and communicate

Analyze feedback and

improve

Posters, screens,

brochures, online

Compare to previous results, gather

comments

Encourage people to

behave in a tidier manner

Youngsters & Young adults

Keep your city

environment clean & cozy

By humor

”Like two peas in a pod”

White land 365 days?

Check the Receiver. 3B Lempinen

66C Hevari

The Sound of Trickle Creates a Cozy City Environment?

Other Ideas

Compare the transportation modes A game by which you can compare the modes of

transportation (private cars /public transportation, time and money spent)

1 Appeal -> 10 Recognition Thank the audience for good environmental behavior during

and after the event

Involve the attendants through SMS- screen Environmental tips & thoughts

Changing themes of the day

Questions & Comments

Thank you for your attention!