1. Whats going on in the ICT Market in The Netherlands "Competing on and with the Third Platform" Jeroen Wortel and Jan van Vonno 23 August 2013

2. Introduction Context 3rd generation platform Big Data Analytics Social Media - Socialitics Mobility XYOD Cloud X as a Service Q & A + discuss real life implementation IDC Visit us at IDC.com and follow us on Twitter: @IDC2 3. STRATEGISCH PLAN ICT: We willen een innoverende afdeling zijn waarbinnen we, nauw samenwerkend met onze leveranciers en partners, continue op zoek zijn naar toepassings mogelijkheden voor nieuwe technologie die ons en [bedrijf x] helpen het gewaagd doel te bereiken. IDC Visit us at IDC.com and follow us on Twitter: @IDC3 4. Tough Economic Times ...yet IT is more essential than ever"ICT and the Internet are crucial for the future growth of the Netherlands"Henk Kamp Minister of Economic Affairs IDC Source: CPB Policy Brief | 2013/064 5. 2013 & 2014 GDP Scenarios 4.0% 3.0% 2.0% 1.0%0.0%2013 2014-1.0% -2.0% -3.0%-4.0% -5.0%Source: Local Statistical Entities, March 2013 IDC Visit us at IDC.com and follow us on Twitter: @IDC5 6. Netherlands IDC Survey: CIO agenda 2013 IT staff development 2012 1% 21%26%Business OutlookDecreased6-12 months from nowRemained the same22%0-6 months from now32%35%46% 31%34%IncreasedCurrent39%31%30%Don't know 52%0% Negative20%40%Neutral60%80%100%PositiveICT Budget for 201324%0%10%20%43%30%40%Decreased50%32%60%Remained the same70%80%Increased IDC Visit us at IDC.com and follow us on Twitter: @IDC90%100% N = 946 7. Dutch IT spending will be slow but boosted by mobility 201331.6 billion201231.1 billion 12%-3%-5%-9%-14%25%30%-25% IDC Source: IDC Black Book v3 2012; IDC Netherlands CIO Survey Dec 20127 8. IDC Visit us at IDC.com and follow us on Twitter: @IDC8 9. BILLIONS OF USERS (+Trillions of Things)HUNDREDS OF MILLIONS OF USERSMILLIONS OF USERSMILLIONS OF APPSTENS OF THOUSANDS OF APPSTHOUSANDS OF APPS IDC Visit us at IDC.com 9 and follow us on Twitter: @IDC 10. Dutch shopkeepers will embrace omnichannel retailing what lessons can we learn??52%of Dutch retailers rate social media a top priority IDC Source: IDC Vertical IT & Communications Survey, 2012, IDC Netherlands CIO Survey, Dec 201210 11. IDC Visit us at IDC.com and follow us on Twitter: @IDC11 12. Many of Our Daily Activities Generate Data Office AppsEnterprise Apps Web AppsData Creation is a Part of our Daily Lives12 13. The Four Vs of Big Data Volume VelocityVariety Value IDC Visit us at IDC.com and follow us on Twitter: @IDC13 14. Big Data/ BA /BI 15. How can [company x] use Big Data? What kind of data do you have in your ICT Infrastructure? Think about: Targeted MarketingInternal process efficiency - LogisticsCustomer ExperienceEcommerce analyze website behaviorFee payment ConsistencyUp/ Cross selling informationReal life Examples: Car Insurance X Airline and Hotel Chains Yield mgtRijkswaterstaatPolice & TomTom - Traffic Facebook & Google IDC Visit us at IDC.com and follow us on Twitter: @IDC15 16. Welcome1234 IDC Visit us at IDC.com and follow us on Twitter: @IDC16 17. The Conversation PrismBy Brian Solis & JESS3 17 18. Social is changing expectationsconsumer social principlesSocial Business business operations and interactions IDC 201318 19. IDCs Social Business Processes" Digital Commerce (mobile, social, electronic) CollaborationEmployee-FocusedCustomer-FocusedBrand MaintenanceSocial CommerceContact CenterCustomer Experience ManagementSupplier NetworksCustomerSocial Service Channels ServiceCo-Innovation Innovation ManagementCustomer EngagementMarketing Community-Based SupportExternal UsersSales IntelligenceSalesSocial MarketingSales Enablement Talent HCM Acquisition Social LearningProject portfolio management Collaborative Project ManagementEnterprise Social Software Employee Social NetworkInternal UsersSocialytics (network behavior, content, social data, customer behavior) IDC 20131919 20. Social Marketing will make a paradigm shift in the Netherlands35of Dutch CIOs rate Social Media a Very Important investment priority% IDC Source: IDC Social Business in Europe Survey, 201220 21. Social is real time and in context IDC 201321 22. Excellent Dutch Example IDC Visit us at IDC.com and follow us on Twitter: @IDC22 23. IDC Visit us at IDC.com and follow us on Twitter: @IDC23 24. Social Listening IDC Visit us at IDC.com and follow us on Twitter: @IDC24 25. Facebook AffectionTwitterFacebook - Complaints IDC Visit us at IDC.com and follow us on Twitter: @IDC25 26. Enterprise social collaboration will continue to be the fastest-growing software market in the Netherlands IDC Source: IDC Black Book v3 2012; IDC Netherlands CIO Survey Dec 201226 27. Enterprise Social Networks IDC Visit us at IDC.com and follow us on Twitter: @IDC27 28. ESN Best Practice Examples Gamification Humana Insurance, highly regulated industry with structured policy around data retention. Engaging with internal and external users with gamification (SocialCast). Crowdsourcing / co-creation DBS Bank in Singapore uses Facebook as a principal engagement platform to build different local and regional communities. The crowdsourcing event "I Designed a Bank" aspired designers to pitch ideas on the creation of a youth-oriented branch finally improving banking experience through devices Process improvements Westfield, identified a design flaw in gift cards and addressed it on yammer, Saving of 6 weeks in issue resolution time. (Yammer) Engagement marketing / User-generated content The hotel chain DoubleTree created a vehicle called Dtour on which visitors can celebrate the little things that make a difference and inspires a whole new way to plan and share travels. IDC 201328 29. Mobility vs. Consumerization BYOD BYOT BYOITE CYOD (SYOI or SYOS) Impact intern + extern IDC Source: IDC European Telecommunications Database, Q3 201229 30. 30 31. Infrastructure ComplexityDevice ComplexityMobility will drive corporatization of consumersConsumerization BYODCorporatization Policies , Standards & GovernanceRationalisation Virtualisation IDC Source: IDC's Western Europe Enterprise Mobility Survey, 201231 32. FixedMobileThe Dutch telecoms market will be flat but driven by data IDC Source: IDC European Telecommunications Database, Q3 201232 33. To BYOD or not to BYOD The challenges of BYOD Security Company content Document sharing Telecom expenses Roaming Support Regulation User experience33 34. mobility roadmap SSL VPN on iOS iPads in business mobile device mgmtmobileAndroid supportdevice standardAndroid sales tabletsIM on mobile34SCCM 2012 IBCMAD federation2012Direct AccessiOS DLP Windows Phone 8UC enterprise voiceWindows 7 tablets2011MacBook in businesscompany file collaborationWindows 8 enterpriseworkplace from the cloud Windows To Go Windows RTBYOD AD pwd change on mobileinTune201334 35. summary 35facilitate be pragmatic no one-size-fits-all focus on user experience maintain standards and roadmaps ensure business has a role in making the choices35 36. Technology Application Ecosystem Collaboration / Communication EmailBrowserContactsSharePoint / File Access / SyncCloud StorageCalendarGood SharemobilEchoColligoAccellione-PrintingRemote DesktopBreezyGood for EnterpriseNetDocumentsBoxSplashTopBus. IntelligenceRoambi Good ConnectDocument Editing / AnnotationiAnnotateGood ReaderPicsel SmartOfficeNewsGator Social SitesSalesforceHarmon.ieAdvanced Productivity DTE Axiom (Legal Time Entry)2012 Good Technology, Inc. All Rights Reserved.Autonomy iManage WorkSite Mobility (Document management for Legal) Company ConfidentialISEC7 Mobility for SAPPhoneMine MobileForceMADPVertical-SpecificThomson Reuters Pitchboard (I-Banking collaboration)ERPSocial BusinessByteSquared Office2MicrostrategyCellTrak Visit ManagerVerivoPhoneGap36 37. Where are we going? Workplace of the Future needs to recognizes and supports generational diversity Experienced workers (Age 50 +) growing as % of workforcewisdom and intellectual capital of the organizationemailMid- career (Age 35 50) shrinking as % of workforceessential professionals and middle managersinstant messagingNew generation (born after 1980) growing as % of workforcecritical to long-term viability and innovationsocial networking 37 38. - Just another way of IT delivery / IT Outsourcing - Mostly computing power and storage - Main differentiators: flexible, scalable, pay per use - Saas, Iaas, Paas : Hybrid will rule for the short term IDC Visit us at IDC.com and follow us on Twitter: @IDC38 39. Private cloud adoption will drive Dutch enterprise public cloud growth IDC Source: IDC Benelux Cloud Forecast 2011 2016; IDC Netherlands CIO Survey Dec 201239 39 40. Why is Cloud Important? Cloud Business Models Drive Consumer and Enterprise DivideCloud Service and Delivery Saas Paas IaasPublic Hybrid PrivateConsumer CloudBlended CloudEnterprise CloudConsumer to ConsumerBusiness to ConsumerBusiness to BusinessLack of Privacy a RealityProvider is Trusted Quality of Service is ImportantSecurity , Compliance & SLAs are Differentiators 41. IDC Visit us at IDC.com and follow us on Twitter: @IDC41 42. IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. Terms of Use: Except as otherwise noted, the information enclosed is the intellectual property of IDC, copyright 2013. Reproduction is forbidden unless authorized; contact permissions@idc.com for information. All rights reserved. IDC Visit us at IDC.com and follow us on Twitter: @IDC42 43. The Dutch CIO role is changing; LoB execs more involved in IT decisions LoBs will participate inTop 3 CIO Priorities for 2013: Improve IT infrastructure, lower IT cost, leverage IT better Top 3 Technology Investment Areas for 2013:80%of IT decisions by 2015Mobility, security, and collaboration IDC Source: IDC Netherlands CIO Survey, Dec 201243 44. Essential GuidanceRetake ownership over the IT planning, governance, and portfolio management methods to regain control over the IT environment.Give the four pillar technologies detailed consideration as the means for gaining the fastest benefit. "The keys words are: simplification, automation, acceleration, innovation and information security." Focus on driving business outcomes while creating a more efficient organization.Advice be relevant be the go to department for innovation IDC Visit us at IDC.com and follow us on Twitter: @IDC44