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© 2012 IBM Corporation

IBM Mobile Enterprise Overview

© 2012 IBM Corporation2

Mobile is changing how people spend their time and interact

Customers who shop on tablets tend to spend 20% more than those who shop on computers

By the end of this year, mobile transactions will have increased 50% over last year

Of mobile users keep their device within arm’s reach 100% of the time


72%of Midmarket CIOs put mobile as priority

will support BYOD by 201490%

Even in the Midmarket

$133Kaverage Midmarket firm’s spend annually on Mobile (ex-network)

of Midmarket firms say Security is top concern47%

2011 The Essential CIO, The Midmarket CIO Study Off Ramps2012 SMB Group Mobile Study2011 Flurry Group


4

Mobile has become a priority

Source: Wells Fargo Securities, January 23, 2012“Fostering the People: The Shift to Engagement Apps”

WW Notebooks

WW Media Tablets

WW Smartphones

WW PCs

Uni

t Vol

umes

(M

illio

ns) 600

02010 2011 2012E

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

Smartphones have passed PCs

Mobile App focus shifts to the enterprise

Mobile is the #2 CIO Technology Priority

Source: 2011 Gartner Executive Programs' Worldwide CIO Surveyhttp://www.gartner.com/it/page.jsp?id=1897514

“The majority have a mobility strategy that calls for becoming a market leader in their industry.”

61% of CIOs prioritize mobile

54.0%

44.5%41.7% 39.5% 37.9% 36.2%

29.6%

17.0%

2.6%

0%

20%

40%

60%

Top Solutions for Next 12 Months

Partners are prioritizing mobile for profitability Source: IDC Partner Profitability 2011,

Changing Business Models and Requirements in the Evolving IT Channel Ecosystem

Mobile 39.5%

One Billion smartphones by 2014

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en




http://www.gartner.com/it/page.jsp?id=1897514

http://www.gartner.com/it/page.jsp?id=1897514


From:Construction general contractor with remote employees

To: Seamless interactions among physicians and providers, improving quality of care, patient safety and efficiency improving patient experience

To: Empowered construction project managers armed with mobile solutions to pitch new projects in higher-growth industries

To: Real-time re-direction to optimal routes using mobile info

From:Traditional health institution

From:Sitting in traffic jams

Healthcare Construction Government

Mobile is changing conventions for industries


1A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies.2IBM 2011 Global CMO study

3IBM 2012 CEO study

CIO’s and LOB execs are recognizing the importance of mobile

CIOs1:77% plan to use of personal mobile devices to access company data and applications

25+ Almost all expect to deploy more than 25 mobility applications in the next two years

LOB:With customer insight as the top CEO priority3, mobile changes everything. #2 digital priority of CMOs is deploying tablet and mobile apps2


The mobile opportunity also creates business and IT challenges

Top Mobile Adoption Concerns:

1. Security/privacy (53%)

2. Cost of developing for multiple mobile platforms (52%)

3. Integrating cloud services to mobile devices (51%)

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

Enterprise Business Model Changes• New business opportunities based upon location• Anytime, anywhere business transactions• Importance of social business interactions

Application Development Lifecycle Complexity• Complexity of multiple device platforms with

fragmented Web, native, and hybrid model landscape

• Connecting the enterprise back-end services in a secure and scalable manner

• Unique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)

• Faster time-to-market demands an iterative delivery

Mobile Security and Management• Protection of privacy and confidential information• Use of client-owned smartphones and tablets

(BYOD)• Visibility, Security & Management of mobile platform

requirements

https://www.ibm.com/developerworks/mydeveloperworks%0B/blogs/techtrends/entry/home?lang=en

https://www.ibm.com/developerworks/mydeveloperworks%0B/blogs/techtrends/entry/home?lang=en


Businesses are struggling with the unique mobile challenges

Fragmentation of devices and platforms

Speed and frequent iteration of the mobile lifecycle

Online/Offline functionality

Security to protect corporate data

Connectivity to back-end systems and cloud

Mobile Context taking advantage of unique capabilities such as geo-location


The quick reaction is to focus on devices and cool apps

Business leaders respond to mobile with, ‘Let’s build a really slick mobile app, put itup on iTunes and we’re done!’

..... the fact [is] that underlying legacy applications and business processes need optimizing for the mobile experience. “

Clay Richardson, Forrester Analyst


From To

• Simple learning and sharing

• Sending email, calendar access, social networking

• Basic transactions: such as buying songs, books

Two opportunities for business have emerged:

The real transformation is the business model

• Engage with all constituents anywhere, anytime.

• Transact more business functions “in motion”


IBM’s strategy addresses client mobile initiatives

Extend & TransformManage & SecureBuild & Connect

Key Capabilities• Strategy, planning and

implementation

• Mobile-enabled solutions including analytics, commerce, and social business

• Mobile as a service

Key Capabilities• Mobile web, hybrid and native

app development

• Enterprise data, service, and application integration

• Enterprise Ready Software Development

Key Capabilities• Mobile lifecycle

management

• Device analytics and control

• Secure network communications & management

Build mobile apps

Connect & run mobile systems

Manage mobile devices and apps

Secure my mobile business

Extend capabilities to mobile

Transform my business


Become a Mobile Enterprise

IBM Endpoint Manager for Mobile

IBM Social Business, Commerce & Analytics

IBM Mobile Services

IBM Mobile Foundation

With a comprehensive end-to-end mobile platform and services

Build mobile apps





Transform my business


IBM Social Business, Commerce & AnalyticsIBM Connections 4 Mobile leveraging location services

IBM Security Access ManagerContext based security enabled for cloud and mobile

Rapid support for iOS6 Support for native and offline apps Extended support for BYOD Enterprise and App Store linkage Hosted & on-premise services


IBM Mobile Development Lifecycle SolutionAccelerated application delivery

IBM Mobile Services

Mobile Application Innovation Services

Mobile Infrastructure Strategy and Planning

Mobile Enterprise Services for Managed Mobility

Build mobile apps





Transform your business

IBM announces new mobile enterprise capabilities

© 2012 IBM Corporation

IBM Worklight Technical Overview

Mir Majeed

Mobility Practice Lead, AAJ Technologies


Mobile

Build, connect, manage and secure your mobile enterpriseIBM Mobile Foundation

Includes

• IBM Worklight• IBM WebSphere Cast Iron• IBM Endpoint Manager for Mobile DevicesIBM Mobile

FoundationPlus New Services Offering

• IBM Mobile Services

Complementary Offerings

• IBM solutions for Social Business• IBM Smarter Commerce• IBM Exceptional Web Experience• IBM Rational Collaborative Lifecycle Management


Mobile

Compatible with prominent HTML5 libraries and tools:

App development using native and/or familiar web technologies:

• HTML5

• CSS3

• JavaScript

App delivery in variety of forms:

• Mobile Web app• Hybrid app

• Native

Open, cost-effective, cross-platform app developmentIBM Worklight


Mobile

Worklight ServerMobile middleware offering unified push notifications, version management, security and integration

Worklight ConsoleA web-based console for real-time analytics and control of your mobile apps and infrastructure

Worklight StudioThe most complete, extensible development environment with maximum code reuse and per-device optimization

Worklight Component Overview

Worklight Runtime ComponentsExtensive libraries and client APIs that expose and interface with native device functionality and the Worklight Server

←


Mobile

Worklight Conceptual Architecture


Mobile

Worklight Studio

• Eclipse-based IDE• Combining native and standard web

technologies in one multiplatform app• Environment-specific optimization

• 3rd-party libraries integration• Device SDK integration

• Back-end connectivity utilities


Mobile

Single Shared Codebase

Common code placedin primary file

Environment optimization code is maintained

separately


Mobile

Drag-n-drop UI construction


Mobile

Preview in Browser

Perform device specific tests in the Mobile Browser Simulator: supports PhoneGap and Worklight client API


Mobile

Skins

Different ScreenDensities

Different Screen Sizes

Different Input

Methods

Support for

HTML5

• Provide support for multiple form factors in a single executable file for devices of the same OS family

• A sub-variant of an environment• Packaged together in one App

• Decision on which skin to use is done automatically at runtime


Mobile

Worklight Server

• Distribution of mobile web apps• Enterprise connectivity:

• Secure client/server connectivity• Direct access to enterprise back-end data and transaction capabilities• Authentication enforcement

• Client control:• Application version management and remote disabling• Direct update of application code

• Unified Push Notifications• Aggregation of usage statistics


Mobile

Device Runtime Components• Framework for server integration:

• Secure server connectivity• Authentication• Remote disable & notification• Push registration • Dynamic page loading & caching (soon)• Event reporting for analytics & audit• Check-in with Server on Startup• Check for updates• Sending Statistics

• Cross-platform compatibility layer• Runtime Skinning• Secure encrypted storage


Mobile

• Secure back-end integration• XML-based declarative

specification• Multi-source data mashups

• Eclipse plug-in supporting auto-complete and validation

Back-end Integration

Worklight Server

• Simplified adapter testing • Server-side debugging

• IBM CastIron, Web services and JDBC integration

• Access to session data and user properties

Internal Systems

CloudCloudCastIronJDBC

HTTP/Web Services (REST & SOAP)

Worklight Runtime

JSON / HTTPs

Existing Integration Layer


Mobile

Data Collection and Analytics


Mobile

Direct Update – On-device Logic

Worklight Server

Native Shell

Pre-packaged resources

1 Download

4Update

web resource

App Store

Web resources

Cached resources

1. Web resources packaged with app to ensure initial offline availability

2. Web resources transferred to app's cache storage

3. App checks for updates • On startup• On foreground

4. Updated web resources downloaded when necessary

2 Transfer

3 Check for updates


Mobile

Flexible Push Notification Framework

Multiple users logging into the same app

Multiple apps using the same event source

Multiple event sources in the same app

One application multiple devices


Mobile

Worklight: Security by Design

Enforcing security updates

Remote disable Direct update

Providing robust authentication and

authorization

Authentication integration framework

Data protection

realms

Coupling device id with

user id

Streamlining Corporate security

processes

Mobile platform as a trust factor

Application Security

Code obfuscation

SSL with server

identity verification

Proven platform security

Jailbreak and malware detection

App authenticity

testing

Protecting data on the device and in transit

Encrypted offline cache

Offline authentication

Secure connectivity

Integration point with VPN solutions (i.e. IBM Mobile Connect)

Integration point with MDM solutions (i.e. IBM Endpoint Manager for Mobile)

Integration point with User Security solutions (i.e. IBM Access Manager for

Mobile)


Mobile

Worklight Console

• Application Version Management• Push management

• Usage reports and analytics• Reports of custom application events

• Configurable audit log• Administrative dashboards for:

• Deployed applications• Installed adapters • Push notifications

• Data export to BI enterprise systems


Mobile

Dynamic Control of Deployed Apps

• Centralized control of all installed applications and adapters • Remotely disable apps by device and version

• Customize user messages


Mobile

Advanced Reporting Functionality


Mobile

Competitive AnalysisAntenna, Kony, Pyxis, SAP

Key Winning Features:

Single Code-base with Optimization Framework

Runtime Skin

Push Notification Management architecture

Non-proprietary development language

Hybrid Application Support


Mobile

IBM provides a complete enterprise framework for mobile computing


Security Gateway(WebSphere DataPower,

IBM Security Access Manager)SDLC Tools (Rational Collaborative

LifecycleManagement)

WebSphere Application Server

Enterprise Apps

SOA & Connectivity(WebSphere Message Broker, WebSphere MQ (MQTT), WebSphere Services Registry and Repository)

MDM(IBM Endpoint

Manager for Mobile)

WebSphere Operational Decision Management

IBM Business Process Management

MEAP(IBM Worklight)

Elastic Caching(WebSphere eXtreme

Scale, WebSphere DataPower XC10)

Social (Lotus Connections)

Mobile Threats & Security

(IBM Qradar, IBM AppScan for Mobile)

Analytics (Cognos, Coremetrics)

WebSphere Cast Iron


Mobile

© Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.