IBM Technology Day 2013 IBM Cloud Habryn Salle Albertville

© 2013 IBM Corporation© 2013 IBM Corporation

Vers un avantage concurrentiel grâce à la

technologie cloud

Dr. François Habryn

11 Juin 2013


What cloud computing might be? a hype topic…

2

1. Mulholland, A., Pyke, J., & Fingar, P. (2010). Enterprise Cloud Computing: A Strategy Guide for Business and

Technology Leaders. Meghan-Kiffer Press.


Cloud computing service delivery can be compared

to services delivered by hotels

3

Standard data

center

Shared Data

centerCloud Based Data

Center


What cloud computing is and is NOT ?

4


Cloud Computing – New or Old?

5

Mulholland, A., Pyke, J., & Fingar, P. (2010). Enterprise Cloud Computing: A Strategy Guide for

Business and Technology Leaders. Meghan-Kiffer Press.


Being an economic shift, the impact of cloud

computing goes beyond the IT department

Dev -test

Sourcing

Cust. InsightOpex

Time to market

Competitive advantage


Each objective of cloud forms the building block for the

next advantage

7 http://www.cio.de/was_ist_cloud_computing/2267434/index.html accessed on April 19th 2013


IT efficiency improvements result from three

main optimizations

8



next advantage

9 http://www.cio.de/was_ist_cloud_computing/2267434/index.html accessed on April 19th 2013


Animoto leveraged agility provided by cloud services

to successfully implement its business model

• Online video service to make and share

videos

• Launched in 2007 on own servers

• Moved to Amazon AWS in 2008

• 3 days after facebook integration, reached

750,000 additional users

• Used Amazon AWS for quickly deploy new

servers

• Ensured success of business model

http://aws.amazon.com/solutions/case-studies/animoto/

http://www.youtube.com/user/IBMCustomerReference

10


IT agility improvements result from three main

optimizations

11



next advantage

12

Innovation: Economic application of an invention

or improvement that significantly changes the

existing balance among competitors.1

Innovation process: invention, internal diffusion,

external diffusion

1. Joseph Schumpeter (1911) „Theorie der wirtschaftlichen Entwicklung“


Cloud services remove information boundaries, thereby

supporting collaboration, and innovation

13

Source: Satzger/Neus (2010), Principles of Collaborative Innovation – Models and implementation of open and peer-to-peer innovation

approaches. In: Gerybadze et al. (eds.) Innovation and Corporate Growth – Strategy, Processes, Performance (forthcoming).

GoogleDocs

Appexchange

AmazonmechnicalturkArtificial Artificial Intelligence


62% of the organizations using analytics leverage it for

creating personalized relationships with customers

1. Kiron, D., Shockley, R., Kruschwitz, N., Finch, G., & Haydock, M. (2011). Analytics : The widening divide. MIT Sloan Management Review (p. 25). MIT Sloan Management Review.

2. Tim McGuire, Taylor Roche, and Andreas Weinberger: Analyzing Test Data from a Worldwide Fleet of Fuel Cell Vehicles at Daimler AG, TheMathWorks News&Notes, 2008

3. http://www.forbes.com/sites/joemckendrick/2012/07/19/fastest-growing-category-of-cloud-computing-business-intelligence-and-analytics/

“Cloud-based BI and analytics will be among the fastest-growing cloud-based business management solution types through the next two years.”3

14


By supporting collaboration and analytics, cloud

technology is an enabler of servitization

15


Most market leader organizations undergoes a shift

from selling goods to selling services

Servitization

Good Further application of good

More individualization

More interaction

16

BMW


Cloud helps building a competitive advantage through

creating value at different position of the value chain…

17

Efficiency AgilityBusiness

Innovation


Consider that cloud may also change the strategic

positioning of the IT department

18

Make sure you have

the right partner for cloud computing

Analyze your

competitive positioning

Become your LoB’sprefered IT service

integrator

© 2013 IBM Corporation© 2013 IBM Corporation19

Thank You For Your Attention

Dr. François HabrynSenior Consultant

IT Strategy and Optimization

IBM Switzerland

[email protected]

+41 79 79 66 709


Key objectives of cloud computing


• How can you improve collaboration throughout your organization, with customers, with business partners?

• How can you leverage business analytics in your organization?

• Do you see potential for servitization in your organization?

Summary: Cloud is a new means for delivering IT

services


Servitization relies on information technology

Enables increased customer participation

Increases share of information-based value

generation

Enables interaction Increases potential to individualize

Information & Communication

Technology


People services and crowd sourcing are promising forms of collaboration with potentially very high business impact

23

•Simple OCR scenario on Amazon‘s Mechanical Turk platform: recognition of a single hand written word

•3528 tasks

•112 workers

•First result submitted after 22 seconds

•Less than 15 minutes to complete all tasks

Kern, R.; Thies, H.; Satzger, G. (2010): Statistical Quality Control for Human-Based Electronic Services. in: Maglio, P.; Weske, M.; Yang, J.; Fantinato, M. (eds.), Service-

Oriented Computing - Proceedings ICSOC 2010. LNCS, no. 6470. Springer. 243–257.


Agility is a key enabler for diffusing innovation

1. Joseph Schumpeter (1911) „Theorie der wirtschaftlichen Entwicklung“

Creativity

StakeholderManagement

Marketing & Efficiency

InventionInventionInternal

Diffusion &Adoption

Internal

Diffusion &Adoption

External

Diffusion & Adoption

External

Diffusion & Adoption

Innovation diffusion requires agility


Let‘s look at the tools we use today for coordinating

and organizing our work...

25

Roman Army Legion

2000 years ago

LegatusLegatus

TribunLegion

TribunLegion

TribunLegion

TribunLegion

TribunAuxilia

TribunAuxilia

Cent.Cohort

AlaCent.Cohort

Cent.

Cent.

Cent.

Primus

PilusTribunae

Optio Optio

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.Cohort

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.Cohort

Manip.

Manip.

Manip.

Cent.Cohort

Manip.

Manip.

Manip.

Cent.Cohort

Manip.

Manip.

Manip.

Cent.Cohort

Manip.

Manip.

Manip.

Cent.Cohort

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

TribunLegion

TribunLegion

Cent.Cohort

Cent.Cohort

Cent.

Cent.

Cent.

Cent.

Cent.

Cent.

Manip.

Manip.

Manip.

Optio

Num.

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Turmae

Cent.

Cent.

Cent.

Line-and-Staff Organization

Today

CEO

Gen. Mgr Production

Gen. MgrR&D

Gen. MgrFin./Adm.

Dir.A

Dir11

Dir.1

Mgr.

Mgr.

Mgr.

AdvisorStaff

Asst. Asst.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

DirB

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

DirC

Princ.

Princ.

Princ.

Dir.E

Princ.

Princ.

Princ.

Dir. D

Princ.

Princ.

Princ.

Dir3

Princ.

Princ.

Princ.

Dir 2

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Gen. MgrMarketing

DirBB

Dir.AA

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Mgr.

Princ.

Princ.

Princ.

Asst.

Dir22

Contr

Contr

Contr

Contr

Proc

Proc

Contr

Proc

Proc

Proc

Mgr.

Mgr.

Mgr.

© 2013 IBM Corporation

Disclaimer