Become a LinkedIn Lead Generation Star !

Prove Best Practices

Surekha ParekhWW DB2 for z/OS Program Director & IM System z Social

Media Strategist

Facts about LinkedIn as Social

Most Powerful B2B Social Network

61% B2B companies have acquired a customer via LinkedIn

(source www.hubspot.com)

LinkedIn drove more B2B websites nearly 3 TIMES > Twitter

(source www.leadformix.com 2010 survey)

Social Media Hints & Tips

Social Media Marketing are a new set of Marketing Tools for the

Market Managers Tool kit that must be INTEGRATED with existing

marketing strategies/tools to help Marketers work SMARTER instead

of HARDER

• Keep focused on your objective ?

SEGMENTATION TARGETING POSITIONING are KEY

Who do you want to target ?

What is the need/challenge you are trying to address ?

How are you going to measure success ?

Complete Profile – Just the START

Use Keywords find the right words to describe your current position

use KEYWORDS in PROFILE HEADLINE & Summary

(Search Engines & LinkedIn use KEYWORDS)

Add PHOTO

Add your company website URL not personal URL

LinkedIn Status not like FB – should be Business Focused not PERSONAL

Build a network of STRONG TIES

Follow an in-person meeting with LinkedIn Connection request

Follow up on phone calls with LinkedIn requests

Do not use generic requests add some details

Review LinkedIn suggested contacts

Connect to all work colleagues shows strong impressive of connected company

Reach out to people in your groups but ADD context to REQUESTS

Business Value Through SHARING

Create Business Value by SHARING Import BLOGS & Twitter feeds

Grow Recommendations

3 STEPS TO LinkedIn STARDOM !

CONNECT

SHARE & COLLABORATE

JOIN GROUPs

Set Targets for Group

Create action Plan

DB2 for z/OS on LinkedIn - 3260 + Members

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