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ITAM 2017-2022
How IT Asset Management is evolving in the Digital Enterprise
+Virtualisation
Virtual machinesNetwork deployable software
Capacity-based licensing
2005-2011
The PC Revolution
Physical machinesPoint installs
Install-based licensing
1985-2005 2015-
+The digital enterprise
Digital ServicesInternet of Things
Hybrid cloudContainerization
2011-2014
+Cloud and mass mobility
Industrial virtualisationMass-mobility and BYOD
Rapid shift to XaaSUsage-based licensing
IT is changing
What is a Digital Service?
IT Service | ti s v s |ʌɪˈ ː ˈ əː ɪnoun
1. A Service provided to one or more Customers by an IT Service Provider. An IT Service is based on the use of Information Technology and supports the Customer's Business Processes. An IT Service is made up from a combination of people, Processes and technology and should be defined in a Service Level Agreement.
Source: ITIL v3 PROVIDER
FOCUSED
"You‘ve got to start with the customer experience and work
back toward the technology - not the other way around.”
Source: Steve JobsCUSTOMER
FOCUSED
“The digital enterprise runs on diverse technologies, from mainframe to mobile, from hybrid cloud to the Internet of Things.
This infrastructure must be open, scalable, stable, agile, cost-effective, and entirely transparent to consumers”
BMC White Paper (2015) - Powering Innovation and Growth with Digital Enterprise Management
Digital Services
New stakeholders
More focus on financials
New devices and components
More shared infrastructure
Some key Asset types underpinning the Digital revolution
Internet of Things Cloud Services & Infrastructure Containerization
https://www.flickr.com/photos/28681973@N00/11140100424/
•
Rise of the Internet of Things
2009 2015 20200
5
10
15
20
25
30
4.9bn
0.9bn
Source: Gartner Predicts 2015: The Internet of Things
25bnNumber of connected things (billion)
Oracle Software Investment Guide
“Oracle’s Forklift”
…is now a reality“Today’s smart forklift includes diagnostics that allow the equipment to signal when it needs to be serviced, speed controls, anti-slip technology that monitors wheel spin and improves traction, collision detection, fork speed optimization,and more…”
Forbes, 16th March 2015
PC basedProprietary componentsHardware differentiated
Mobile basedSmartphone componentsSoftware differentiated
Old vs new
Distinct devices, priced per unit Homogenous devices, priced by feature consumed
Before… Now…
The IoT is a Software revolution
“…to secure additional revenue, manufacturers need to recognize the role that embedded software and applications play in the IoT, and they need to monetize this value”
Gartner - Software Licensing and Entitlement Management Is the Key to Monetizing the Internet of Things (April 2014)
Laurie F.Wurster, Gartner
Software-style licensing comes to hardware
Challenges• Security issues• PCI compliance• HIPAA• Licensing• Software maintenance• Discovery
The Cloud: An IT Asset perspectiveOn-Premise
Servers
Storage
OS
Middleware
Application
IaaS PaaS SaaS
Servers
Storage
OS
Middleware
Application
Servers
Storage
OS
Middleware
Application
Servers
Storage
OS
Middleware
Application
Cloud is usurping traditional datacenters
6am 9am Noon 3pm 6pm
DATABASE SERVER
7am 7pm
REPORTING SERVER
Dedicated instance spun-up for daily reporting job
Additional database capacity at peak customer access time
Evening discovery jobMorning discovery job
Discovery has limitations
The Growth of SaaS
Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 20150
200
400
600
800
1000
1200
148 169 211 209 226 259 258 309 313
397457
548 529605
638 665
774841
Consumer Enterprise
Cloud Service Sprawl
Source: SkyHigh Networks
“The groups building the cloud often inadvertently become the asset managers.
People can accidentally take on the role of asset management without intending to”
Anthony Hillier, CTO of CiRBA, in CIO.com, April 2014
+Virtualisation
Virtual machines
2005-2011
The PC Revolution
Physical machines
1985-2005 2015-
+The digital enterprise
Hybrid cloudContainerization
2011-2014
+Cloud and mass mobility
Industrial virtualization
Instance-based licensing
CPU-based licensing
Core-based licensing
“Value unit” licensing
Dynamic capacity licensing ?
Software licensing challenges
APP
APP
APP
APP
APP
APP
APP
APPS APPS APPSAPPS
VIRTUAL MACHINES
HARDWARE HARDWARE
HOST OPERATING SYSTEM HOST OPERATING SYSTEM
CONTAINERS
OS OS OSOS LIBRARIES LIBRARIES
HYPERVISOR DOCKER ENGINE
Containers: the next virtual revolution
Why?
“For one simple reason: You can stick a lot more containers on a single server than you can VMs.
How many more? Try two to three times more!”
Steven J. Vaughan-Nichols,in ZDNet, 2014.
Oracle 11g Enterprise Edition
What’s in that container?
IBM MQ Advanced for Developers
What’s in that container?
MOVE
ADD
DELETE
CHANGE
Instantiate new instance in Private Cloud
Decommission Desktop-as-a-Service instance and cancel
app subscriptions
Purchase more file storage for cloud instance
Relocate server to new Datacenter
Provision and deploy new physical server
Retire user’s PC, and reclaim software licenses
Add bigger hard drive to physical server
Transfer Amazon instance to new Availability Zone
Core ITAM principles still hold
STATIC RAPID
SHAREDCONSUMPTION
INDIVIDUALOWNERSHIP
PUBLIC CLOUD
DEVOPS INSTANCESEND-USER
DEVICES
SAAS SERVICES
PHYSICALSERVERS
VIRTUALSERVERS
IoT COMPONENTS
PRIVATECLOUD
PERIODIC DATA DISCOVERY
SERVICE CONTEXT
PERIODIC DATA DISCOVERY
DEVICE CONTEXT
ACTIVE DATA COLLECTION
SERVICE CONTEXT
ACTIVE DATA COLLECTION
DEVICE CONTEXT
Rapid vs Static, Shared vs Individual
Line of Business,Partners & customers
CU
STOM
ER VIEW
CUSTOMER
IT, HR, Facilities
SERVICEFRONT-END
SUPPLIER
VIEW
+ + + NEWASSETS
EXISTINGASSETS
+ + ++
SUPPLIER PROVIDEDASSETS
PRIVATESUPPLIERASSETS
SERVICE ORG INTERNAL PROVIDER
EXTERNAL PROVIDER
INTERNAL ITSM
PLATFORM
EXTERNAL ITSM
PLATFORM
ITAM at the point of Service Brokerage
Fundamental truth #1
Digital Service Managers can’t fully understand their services without understanding the Assets
on which each service depends.
Fundamental truth #2
IT Asset Managers can’t optimize the organization’s Assets without understanding
the Services they are there to underpin.
Chief Technology Officer• Enable innovative digital
services at the front-line of business.
• Transform the customer experience
• Provide technology basis for innovation and delivery of digital products
• Maximize value of the digital technology stack
Digital Service Owner• Manage the operation and
development of frontline digital services.
• Leverage internal and external asset resources to deliver, run and grow a service.
• Manage the P&L of the digital service.
Chief Marketing Officer• Transform legacy customer
offerings into the digital era.• Drive new digital channels of
income for the business.• Grow revenue and
profitability through digital channels.
Key Executive Roles in the Digitally Transformed Enterprise
ITAM’s key financial perspectiveService Viewpoint (CTO)
Digital Service
Asset cost
Project cost
Service Cost
Labor cost
Etc…
Asset financials
Software Hardware XaaS
Digital Service
Asset cost
Project cost
Service Cost
Labor cost
Etc…
Vendor Management Viewpoint (CFO)Vendor
Spend Trends
Compliance
VendorSpend Trends
Compliance
Asset Viewpoint (ITAM)
What next?• Identify your Digital Services and the business
priorities driving them• Map the Asset landscape, align to services• Differentiate rapid/static, shared/individual…
and manage accordingly.• Make ITAM indispensable