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A presentation given at the Convergence Technology Council meeting on 10/22/09.
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• Join and leave conversations• Sometimes just listen in• Have private conversations• Hear interesting things• Say interesting things• Hear about opportunities• Hear about bargains• Hear news and gossip• Spread news and gossip
• Just like a huge cocktail party• But virtualized …• With everything recorded …• And global …• And minimally structured …• And very, very new
• A key part of social networking
• Founded 2006• Makes no money• Worth …
$1,000,000,000
The TwitterZone
What is Twitter?
A “tweet”: Maximum 140 characters including spaces
On the Web or through an app A “microblogging” Web
site and Web service
Public Timeline
Twitter & Everyone
300 to 600 tweets per second!That’s about 14,191,200,000 per year.
You & Everyone
This is a tweet that will be seen in the public timeline and by my followers
D fred This is a private tweet that will only be seen by “fred”
This is a tweet with hashtags that will be seen in the #public #timeline and by my followers
@fred This is a tweet that will seen by “fred” even if he isn’t following me and will be seen in the public timeline and by my followers
This is a tweet with a URL – http://gibbsuniversal.com/sentimeter
This is a tweet with a shortened URL – http://bit.ly/44iVMz
RT @fred This is a re-tweet that will that will seen by “fred” even if he isn’t following me, in the public timeline, and by my followers
Types of Tweets
This is a tweet that will that will seen in the public timeline, and by my followers that asks for a re-tweet; Pls RT
• You must have an agenda• Work your agenda• Make timely responses• Bring news to the party• Retweet to engage (always attribute)• Ask for Retweets• Repeat your tweets
Successful Tweets
• 1 billion by November 2008• 1.6 billion by the end of April 2009• The 5 billionth ("The Pentagigatweet“)
on October 18th
5 Billion Served
http://news.cnet.com/8301-13577_3-10378353-36.html?part=rss&subj=news&tag=2547-1_3-0-20
• Twitter has grown over 650% this year -- (compete.com)
• Now more than 1,800 Twitter-based or connected tools and applications -- (oneforty.com)
http://siteanalytics.compete.com/twitter.com/
Twitter Growth
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http://tweetstats.com/
http://tweetstats.com/
My Tweets
Client Software I Use
http://tweetstats.com/
My Followers
Followers I Don’t Need
The WYAFL Syndrome
What Do We Tweet About?
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What’s the Business Value?
Twitter for Enterprises
• Competitive Insight– News– Sentiment
• Public relations– News– Brand building and maintenance
• Customer service• Advertising and selling stuff• Internal social networking
How Reliable is Twitter?
http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
http://www.pingdom.com/reports/vb1395a6sww3/check_overview/?name=twitter.com%2Fhome
Google search -- site:twitter.com/*username
Success
• Dell
• Starbucks
• JetBlue
• Wholefoods
$3,000,000 Earned from Twitter(since 2007)
http://www.cnn.com/2009/HEALTH/10/09/cheating.death.suspended.animation/index.html?iref=topnews
Twitter for SMBs
• News• Brand building and maintenance• Customer support and service• Selling stuff
Kogi Korean BBQ Taco Truck
http://kogibbq.com/
300 to 800 people each time it parks
http://www.latimes.com/features/printedition/food/la-fo-kogi11-2009feb11,0,3007869.story
Making Twitter Your %@#$&
Twitter Clients
http://www.seesmic.com/
http://www.tweetdeck.com/
Twitter API
http
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itter
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Web Applications
Hashtag Tracker
http://gibbs.com/motm/
Xcelsius
RSS Feed – automatically checked every six hours
Twitter API
CTC Blog
Twitterfeed
Analyzing Sentiment
http://www.openamplify.com/
•The Twitter Search API
•The OpenAmplify API; a linguistic analysis engine offered as a Web service.
Search Twitter for a term
Submit search result to OpenAmplify
Graph Results
Extract sentiment “signals”
Client side: Sentimeter
Custom Server-based Proxy
Twitter Search
OpenAmplify
http://gibbs.com/guii/sentimeter.html
http://gibbs.com/guii/sentimeter.html
Next Steps
• Reimplement in Runtime Revolution and or Alpha Five
• Add multiple search term support• Add alerts• Add collaborative analysis• Add server-based analysis
Should You Care About Twitter?
• It’s YACC (“yet another communications channel”)• It’s being leveraged by all sorts of organizations• It’s a consumer focus• It’s low cost, but with high potential • It’s a cornerstone of social networking
If you ignore Twitter or any other social media you will be missing out on a strategic business opportunity.
One your competitors will not miss …
Yes, you absolutely should care!
Thank-you.
