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STM Seminar: Emerging Opportunities in Medical Publishing April 19, 2012 Presented by Kevin Cohn
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Kevin CohnVice President of Operations
@Atypon
I Saw What You Did &I Know Who You Are
STM Seminar, London19 April 2012
This is a motion pictureabout UXORICIDE!
I Saw What You Did and I Know Who You Are2
Paid Content User Targeting
Scientific &Scholarly
Yes No
Consumer &Trade
No Yes
Until Recently...3 I Saw What You Did and I Know Who You Are
“Original Sin”
4 I Saw What You Did and I Know Who You Are
Monetize Individuals?
5 I Saw What You Did and I Know Who You Are
Institution Proxies
6 I Saw What You Did and I Know Who You Are
I Saw What You Did
7 I Saw What You Did and I Know Who You Are
I Saw What You Did &I Know Who You Are
The Forest and the Trees
8 I Saw What You Did and I Know Who You Are
9
Privacy
I Saw What You Did and I Know Who You Are
Kevin CohnVice President of Operations
@Atypon
I Saw What You Did &I Know Who You Are
STM Seminar, London19 April 2012