25,000+ AppsWebinars – 750,000

servedGlobal Tour – 50 Apigee Days

100,000 Developers

500+ Enterprise customers

20% of Fortune 100

50% of top 100 global brands

50% of top retailers

Every business is a Digital Business

Every business needs a Digital Platform

Every business has a Chief Digital Officer

Digital Business shape and enhance behavior at scale

• Putting an API around the store• Revenues: 6x more sales from multi-

channel customers• Engagement: >1 presecription refills

per second through the mobile app• Innovation: Apply award for “best

retail mobile app” 2013

• Global productivity improvements for architecture to inventory management

• Speed: >25 apps in <1 year• Cost savings: Millions of dollars

in a few projects

Survey of executives in 200 large companies across 30 industries

Efficiency and time to market

Customer satisfaction

Revenue

Dabblers Leaders Dabblers Leaders Dabblers Leaders

0%

78%

13%

50%

13%

64%

Digital businesses need digital platforms to drive themobile-driven era of information technology.

Apps are where behavior happens

Apps

Digital Platform

Apps are where behavior happens

Apps

Digital Platform

APIs drive behavior by delivering data to apps

APIs

Apps are where behavior happens

Apps

Digital Platform

Big Data is understanding behavior at scale

APIs drive behavior by delivering data to apps

APIs

Big Data

Mobile First Exposure Centric

Self ServeWeb Scale

Carrier Grade

DeveloperUser APIApp API Team Backend

CDO

CMO

CTO

CEO

CIO

Has a strong network of innovators

Manages across depts well

Charismatic

Simplifies complexity well

Focused

Communicates a clear vision

Flexible/Adaptable

Broad range of expe-rience

Comfortable with uncer-tainty Willing to take risks

CollaborativeTech Savvy

PassionateBias for Action

Is intellectually curious

Drives neither

Drives bothD

rivin

g in

tern

al

succ

ess

Drives market success

The key traits of the highly successful Digital leaderTech savvy, risk taker and intellectual curiosity

Leads across functionsCommunicates a visionAdapts quickly

Every business is a Digital Business

Every business needs a Digital Platform

Every business has a Chief Digital Officer

Keynotes•Carole McCluskey – Outerwall•Mike Redding – Accenture•Abhi Ingle – AT&T•Aneesh Chopra – Former CTO USA

Creating a Better EverydayCarole McCluskey

Chief Technology Officer

Outerwall, Inc.

Outerwall Background

• Founded as Coinstar in 1991

• Name changed to Outerwall in July 2013 – the company behind Redbox, Coinstar and ecoATM

• ~64,000 kiosks*

• ~2,900 employees*, including more than 1,900 field service employees throughout U.S. and internationally

• $2.2B revenue in FY2012

• Kiosks in United States, United Kingdom, Ireland and Canada

Our vision for Outerwall is to be a leader in the retail industry by delivering inventive products and services that create a better everyday for consumers and bring value to retailers, investors and employees.

Vision

•Automated and Unattended Retail without Boundaries•Platforming for Acceleration •Extensions and Adjacencies Driving Growth•Data and Insights Driving Consumer and Partner Engagement•Leverage

Outerwall = LOB’s + Retail Partners + Consumers

Digital TransformationsMike Redding

Senior Managing Director

Accenture Technology Labs

Advent of the Digital Business

In-store music Spotify, iTunes

Advent of the Digital Business

Piles of magazines Digital Content Feeds

Advent of the Digital Business

Doctor’s Office Visit Real-time Health monitoring through wearable devices

Advent of the Digital Business

Repair machines after they break

Machines alerting thatthey need preventative maintenance

Connected Everything

Biologists are using sensors to find best growing conditions for grain, monitoring 1 million plots and receiving 2 million data points per week.

Cars are getting smarter: Luxury cars have 100 processing units each with over 100 million lines of software in each car.

There will be about 15 billion devices connected by 2015, and around 40 billion by 2020.

Social continues to explode, there were an estimated 1.4 billion social network users in 2012.

India Unique ID programme will biometrically enroll up to 1.2B Indian residents.

The New Digital Stack

Mobile Dashboard

DataPlatforms

Apps & Services Analytics Social / Collaboration

Connected Devices

APIs: Delivering Tomorrow’s Network Today

Abhi Ingle

VP, Ecosystem & Innovation Group

AT&T

Tectonic Forces Accelerating Change

Changing the Way People LiveAnd

Re-engineering The Way Businesses Work

Software DefinedBroadbandIP Networks

As a ServiceEverything

Connected Computing

35 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Open, Interoperable, Global

36© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

AT&T Finished Services

Dedicated Platform

Dedicated Infrastructure

Shared Platform

Shared Infrastructure/Cloud

AT&TProduct

Third-Party

BusinessDirect

API

NETWORK

NETWORK

1995

Web site?

2000

Of course!

2005

Need an API?

2010

Of course!

John Musser Founder, Programmable Web

API

API

Platform Pivot - API

EnterpriseCustomers

Developers & Industry

AT&T Internal

Mass MarketCustomers

Applications

Platforms

Infrastructure

Network

API

API

API

API

APIAPI

June 12 Today EOY13 78 1360 1455APIs June 12 Today EOY13 6B 7.5B 8.25BTransactions

Per month

37 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Transform service delivery through easy-to-use Application Interfaces (APIs)

Increase flexibility and reusability

Tap new sources of innovation & enable new business opportunities

App Success Stories

38 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Privus Mobile/ ID You LLC

AT&T APIs used:Advertising

Street Savings

AT&T APIs used:SMS, Payment

speaktoit Assistant

AT&T APIs used:Speech

Example of Third-Party Ecosystem SpeedAPIs help AT&T be a nimbler, more responsive organization

39 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Within 24 hours 26% of the requests went mobile and thousands of local volunteers and offers of donations were processed.

Winning the Future Through Open Innovation

Aneesh Chopra

@aneeshchopra

My Story on the American Dream

Family Roots e-Panchayat Initiative

“…leapfrog…stages of government service

delivery…going straight to the 21st.” – Pres. Obama

Dad and his elder brother pursue higher ed following President Johnson’s 1965

Immigration Reforms

Boosting Productivity is the Key to Growth

Publicly-influenced sectors comprise

20+% of GDP

MIT Study finds “data-driven

decision-making” boosts productivity 5-

6%

Lever #1: Open Government Data

Source: USNews, iTriage

Govt Spending HHS

(Growing) Catalog of

Liberated Data

Comm Health

Provider Directory

& Qual

Blue Button

Med/Science

DataCons

Product Info

Lever #2: Acting as “Impatient” Convener

Veterans Job Bank NRD.gov API

Twilio developer Tony Webster

builds an “App for Heroes”

New tool launched to ensure job listings find veterans; currently accesses 800K+

“tagged” listings courtesy of 750+ employers and 33+ “tagging” partners

Lever #3: Prizes, Challenges, Competitions

Team (in spare time) wins competition (Jan,‘10) by building more accessible

Federal Register after posted on data.gov

Inspires AOTUS (March, ‘10) to designate team as lead designers; extends

service through API

Source: www.federalregister.gov; www.innovationmovement.org; www.wested.org ; www.whitehouse.gov

"I just am glad someone is listening and to know I'm not alone."

"I see people trapped under a building and they are alive at this location! Send Help!"

Source: Katie Stanton

Coda ~ Attracting Top Talent

“Where canI find food & water?”