10

I Like Shiny Things

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Plenary Session

Strategic Considerationsand Best Practices

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I LIKE SHINY THINGS

Dino V. BaskovicLawrence Technological University / Vincena

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The year was 1990…

You couldn’t touch MC Hammer

The web was born

You adopted, advocated, advanced

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A “new” web to learn?

So many new tools, so little time

Budgets only go so far

Stakeholders are increasingly fickle

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New tools, same rules

Don’t rush to replace

See what works & message accordingly

Augment & measure

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It’s the usability, stupid

Widgets can be clunky

Blogs, feeds get unwieldy

Basic UI and design breaks

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“Miranda 2.0”

Your web history goes Wayback

Mobile comms make us abbr

Facebook friends can be your enemy

You must always be on-duty

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Show off the shiny

Explore the new tools of the trade

Find the right strategic balance

You won’t crash the web, I promise

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© 2008