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APIs are marketed to developers through Developer Portals and by Developer Evangelists, but in doing so we are missing a huge market, ie all the non-developers in the world. Why is this and what do we do about it? Presentation from the API Strategy & Practice conference in Amsterdam March 28, 2014
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The Biggest Challenge with
APIs?
Usage!
PRESENTED BY @ANDREASKROHN
I hate developersstrongly dislike
how
are worshiped in marketing
Developer Portal
Developer Experience
Developer Evangelists
Developers, Developers, Developers
1. APIs are technical
So are phones
Robot designed by Simon Child from the Noun Project
2. We are developers
everyone != developers
Reading designed by Adrijan Karavdic from the Noun Project
3. Silicon Valley
World > Valley
Location designed by Mister Pixel from the Noun Project
4. The Myth of the Single Developer
myth = false
Superhero designed by Simon Child from the Noun Project
API App End User
real value
Entrepreneurs, Designers,
Domain experts…
Developer Portal
designer
Developer Experience
entrepreneur
Developer Evangelists
end user
Include everyone
also developers!
