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THE THIRD GENERATION CLOUD
HYBRID HOSTING
HUMAN EVOLUTION SO FAR…2
1st Generation
2nd Generation
3rd Generation
THIRD GENERATION TECHNOLOGIES
THIRD GENERATION TECHNOLOGIES ARE FASTER, CHEAPER, AND BETTER.
First Gen Hard Drives were built in 1953 by IBM, Disk diameter was 14 inches
and disks were typically mounted in standalone boxes that resembled
washing machines.
Second Generation Drives were the spinning Disk Hard drives
Third generation SSD, are sleek, quiet, and high performance
3
1ST
GENERATON
2ND
GENERATON
3RD
GENERATON
CLOUD: THE THIRD GENERATION IT4
1st Generation 2nd Generation 3rd Generation
HYBRID CLOUD IS THE THIRD
GENERATION CLOUD5
VPS/
Dedicated Server HostingPublic Cloud Hybrid Cloud
Classic Two Tiered Architecture
6CUSTOMER SCENARIO
YOUR
TRAFFIC START UP
Firewall
Server
Server
Server
One DC
7CUSTOMER SCENARIO
START UP EASY
GROWTH
One DC
Nice Easy Growth Phase
Web Server
Web Server
Web Server
Web Server
Firewall Proxy
YOUR
TRAFFIC
8CUSTOMER SCENARIO
START UP EASY
GROWTH
DIG
Yikes! People Dig it!
Firewall
One DC
YOUR
TRAFFIC
Web Server
Web Server
Web Server
Web Server
DB Server
DB Server
Proxy
9CUSTOMER SCENARIO
START UP EASY
GROWTH
DIG CRUNCH
Quick! Fix the Database!
Web Server
Web Server
Web Server
Firewall Proxy
Multiple DCs
YOUR
TRAFFIC
Web Server DB Server DB Server
DB Server
DB Server
DB Server DB Server
10CUSTOMER SCENARIO
PANIC!!!
START UP EASY
GROWTH
DIG CRUNCH PANIC!!!
DC 1
YOUR
TRAFFIC
DC 2
DB Server
Firewall
11IT is Hundreds of Applications…
| Mobile Apps | Blogs | Shopping Carts | Forums | CMS | Wikis | Streaming | | Big Data | Security | Health | Photo Galleries | CRM | ERP | Email/Webmail |
| Databases | Ticket/Support | Accounting | Test Dev | Many More…
12WITH 100s of REQUIREMENTS
MARKET TREND13
On Premises / Private Off Premises / Private Off Premises / Public
THE CHOICES14
The choices forHosting this data
has become
confusing and
daunting.
TRADE-OFFs15
Home Owner
(Own DC)
Rental Home
(Dedicated)
Apartment
(Private Cloud)
Hotel
(Cloud)
Cloud, Elastic Computing, On-Demand16
STRENGTHS WEAKNESSES
Flexible costing
Scalability built-in
Easy to get started
Lets customer focus
on application
No systems expertise
required
Overpaying 3X for constant
workloads
Regulatory and compliance
limitations
Limited software flexibility
Security tied to the platform
Some control over facility location
Support for only what’s included in
the system
Less maturity than Dedicated
Must trust the cloud for uptime,
performance, and scale
TRADE-OFFs
Dedicated Hosting17
TRADE-OFFs
STRENGTHS WEAKNESSES
Mature, well
understood platform
that works
Security compliance
and consulting
services
Best support
Customization to
match needs
Uptime
On-demand costing in non-
standard
Works best when combined with
some expertise
Scale on a per-server basis;
requires foresight and lead-time
Limited control over facility
location
Can be some trouble for start-
ups
Co-lo / in-house18
TRADE-OFFs
STRENGTHS WEAKNESSES
Maximum
customization
Security can be as
good as you design it
Scaling can only be
as good as you
design it
Full control over
facility location
Requires significant non-core
in-house expertise
Requires you to focus on both
your application and your
hosting
Low economies of scale
Support comes from Google
search
You actually have to design your
scaling and security
configuration
19EXPERTISE & SCALE MATTER
Startup SMB &Departments
Hyper Growth web 2.0
Company
Enterprise/Large Scale
COMPANY TYPE
EXPERTISE
Cloud Managed & Cloud
Managed & Cloud
In-House/Colo/
Dedicated
/Cloud
In-House/ColoIn-House/ColoIn-House/Colo
Colo,
Dedicated & Cloud
Dedicated &/or Cloud
Software Development
Sys-Admin
Large Infrastructure
+
+
Dedicated &/or Cloud
Dedicated & Cloud
Managed & Cloud
SCALE
20YOUR NEEDS CHANGE!
Cloud Cloud +
Dedicated
DIY
Start-upRequire More
Flexibility or to
Save Money
Grow to Find
Economies
of Scale
Cloud +
Dedicated
Dedicated Cloud +
Dedicated
EstablishedRequire More
Scalability
Colo/DIY DedicatedCloud +
Dedicated
Start-upRequire Less
Capex
Require More
Scalability
21MEET THE HYBRID CLOUD
Hybrid CloudReduces
costs
Delivers
choice
Increases
flexibility
Accelerates
deployment
Improves
reusability
Speeds
innovation
22WHY HYBRID IS THE ANSWER
23HYBRID CLOUD:
BEST OF BOTH WORLDS
Choice & Scalability
FlexibilityRight Tool, Right Workload
Cost
24HYBRID ELIMINATES
PUBLIC CLOUD CONCERNS
OVER PAYING
DATA ISOLATION
PERFORMANCE
CUSTOMIZATION
REGULATORY
25DEVELOPING YOUR STRATEGY
TOO EASY TO GET LOST BY:
► Not focusing on where you deliver value
► Not partnering with experts
► Overspending based on cloud hype
► Locking into false choices
► Spending valuable time on wrong details
► Delayed thinking about scale & architecture
IT IS CRITICAL TO FIND THE RIGHT HOME WHERE YOUR
APPLICATIONs CAN GROW SAFELY and CONOMICALLY
400k Customers
200,000+ DirectCustomer Across
Diverse Service Offerings
40% of Fortune 500Service Providers Resell
Hostway Service to SMBs
76 MillionEmails Processed Daily
HOSTWAY AT A GLANCEDeep Cloud Expertise
6 Data CentersGeographically Dispersed
Across North America
9,000+Managed Servers Online
600,000+Websites Hosted
Q/A
EMIL SAYEGHCEO and President
Hostway Corporation
Web Site: www.hostway.com
Toll free. 866.HOSTWAY
28BASIC HYBRID ARCHITECTURE
EXAMPLE
SWEET!
COOL!
NICE!
29ADVANCE HYBRID ARCHITECTURE
EXAMPLE
WICKED!
GNARLY!
AMAZING!
TRADE-OFFs30
Home Owner
(Own DC)
Rental Home
(Dedicated)
Apartment
(Private Cloud)
Hotel
(Cloud)
BACK OFFICE APPS
Legacy ERP, OSS,
Workflow,
SW Apps (custom),
Website (complex
CUSTOM APPS
ERP, OSS, Workflow,
SW Apps (custom),
Website (complex),
Database, Big Data
PACKAGED APPS
Blogs, Wikis, Subversion,
Test/Dev, SaaS, Website,
Regulatory Compliance
STANDARD APPS
Email, Workspaces
Chat, IM, CRM,
Social Media
