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Hunvalski Hunvalski

Hunvalski Huntervalley [Compatibility Mode]

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Social media experiment we (www.razorfish.com) ran at the Hunter Valley - I media conference in Australia. Experiment ran from start to finish in 48 hours. Great success story.

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Page 1: Hunvalski Huntervalley [Compatibility Mode]

HunvalskiHunvalski

Page 2: Hunvalski Huntervalley [Compatibility Mode]

Who am IWho am I

• Russian born uss a bo• Full name:  Hunvalski Vodkalots• AlcoholicAlcoholic • Passion for fine wine and skiing• Arrived to Australia and settled in the HunterArrived to Australia and settled in the Hunter• Never been online• Opened a ski report in the Hunter Valley inspiredOpened a ski report in the Hunter Valley inspired by Anthony Robins

• Is a delegate here for the next two daysIs a delegate here for the next two days

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Hunvalski……Hunvalski……

• Lucy JamesLucy James 

• Mike Weeding 

i h l kl• Michael Buckley 

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Hunvalski’s needHunvalski s need

• As a delegate he is interested to learn:As a delegate he is interested to learn:– How to launch his resort through social media

Learn from other delegates experiences in digital– Learn from other delegates experiences in digital

– Utilise ppls social profiles to help launch the resort

B li l b l i i d– Believes global warming is over and we are heading into 10 years of arctic conditions to bring snow to the Huntersnow to the Hunter

– Help HUNVALSKI launch his brand here.

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Google currentlyGoogle currently

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Hunvalski goalsHunvalski goals

Goal Number 1Goal Number 1

To follow and have met every delegate through twittertwitter.

He needs you to join if you have not already by d f T d 5 ( )end of Tuesday 5pm (tomorrow)

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Hunvalski goalsHunvalski goals

Goal Number 2Goal Number 2

To start building a brand

‐Measured by links in Google for “Hunvalski” by end of the conference.  

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The ResultThe Result

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InsightInsight

• How does Google rank each listing?How does Google rank each listing?

• Test and Learn to see what gets indexed

d i l d• Be your consumer and get involved

Content

SocialSearch

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Hunvalski goalsHunvalski goals

Goal Number 3Goal Number 3

To get as many followers on twitter of my new Twitter and Facebook account as possibleTwitter and Facebook account as possible.

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ResultResult

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ContactContact

• Twitter @mbuckleyTwitter @mbuckley

• www.amnesiablog.com