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Social media experiment we (www.razorfish.com) ran at the Hunter Valley - I media conference in Australia. Experiment ran from start to finish in 48 hours. Great success story.
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HunvalskiHunvalski
Who am IWho am I
• Russian born uss a bo• Full name: Hunvalski Vodkalots• AlcoholicAlcoholic • Passion for fine wine and skiing• Arrived to Australia and settled in the HunterArrived to Australia and settled in the Hunter• Never been online• Opened a ski report in the Hunter Valley inspiredOpened a ski report in the Hunter Valley inspired by Anthony Robins
• Is a delegate here for the next two daysIs a delegate here for the next two days
Hunvalski……Hunvalski……
• Lucy JamesLucy James
• Mike Weeding
i h l kl• Michael Buckley
Hunvalski’s needHunvalski s need
• As a delegate he is interested to learn:As a delegate he is interested to learn:– How to launch his resort through social media
Learn from other delegates experiences in digital– Learn from other delegates experiences in digital
– Utilise ppls social profiles to help launch the resort
B li l b l i i d– Believes global warming is over and we are heading into 10 years of arctic conditions to bring snow to the Huntersnow to the Hunter
– Help HUNVALSKI launch his brand here.
Google currentlyGoogle currently
Hunvalski goalsHunvalski goals
Goal Number 1Goal Number 1
To follow and have met every delegate through twittertwitter.
He needs you to join if you have not already by d f T d 5 ( )end of Tuesday 5pm (tomorrow)
Hunvalski goalsHunvalski goals
Goal Number 2Goal Number 2
To start building a brand
‐Measured by links in Google for “Hunvalski” by end of the conference.
The ResultThe Result
InsightInsight
• How does Google rank each listing?How does Google rank each listing?
• Test and Learn to see what gets indexed
d i l d• Be your consumer and get involved
Content
SocialSearch
Hunvalski goalsHunvalski goals
Goal Number 3Goal Number 3
To get as many followers on twitter of my new Twitter and Facebook account as possibleTwitter and Facebook account as possible.
ResultResult
ContactContact
• Twitter @mbuckleyTwitter @mbuckley
• www.amnesiablog.com