Embed Size (px)
DESCRIPTION
Hub and Spoke Social Media Marketing Case Study - Brickell Honda
Citation preview
Social Media DashboardProvides centralized account/profile access and
monitoring
PhoneFlow
Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow)
Brickell Honda Story, Article
or News
DEALERSHIP SPONSOREDSOCIAL NETWORK
(community)
Content Distribution Hub Site
• Application Layer Integration
• Automated Syndication (RSS/widgets)
• User Triggered Syndication
• Manual Placement (copy & paste)
www.MyMiamiHonda.com
After I click the “Share” button below a photo in Brickell Honda’s MyMiamiHonda.com social network, a new window automatically pops open and Facebook recognizes me, has me already logged in and the photo’s headline, description and thumbnail is preloaded and ready to go… I add a comment in the box at the top explaining why I am sharing this Honda dealer’s image because it shows a business reinvesting in the local community… Wouldn’t you? If user is not in the mood to type, they can just click the “Share” button on the bottom right…
When I was dropped back into MyMiamiHonda.com, I clicked on the Twitter link… With that one click of my mouse, the site’s syndication integration pushes a status update to the Miami Honda Twitter account, ready to share with customers, friends, family, coworkers (Twitter followers) in a nicely pre-populated message… With a link to the photo!
What about Search Engines?
Will Social Network pages, blogs, etc. be indexed by Google?
Is there any value to references made about our dealership and the anchor text links that we put into our profile pages?
Brickell Social Media Profiles in Search Engine Results Pages (SERP)… Measured in “Pages” rather than “Position”!
SERP #1
SERP #1.5
SERP #2
100% Brickell Motors
controlled or Owned sites
SERP #3
90% Brickell Motors
controlled or Owned sites
SERP #4
100% Brickell Motors
controlled or Owned sites
SERP #5
100% Brickell Motors
controlled or Owned sites
SERP #6
100% Brickell Motors
controlled or Owned sites
SERP #7
100% Brickell Motors
controlled or Owned sites
SERP #8
100% Brickell Motors
controlled or Owned sites
SERP #9
100% Brickell Motors
controlled or Owned sites
SERP #10
100% Brickell Motors
controlled or Owned sites
