Embed Size (px)
DESCRIPTION
Ten tips on how device manufacturers can appeal to Android app developers.
Citation preview
04/08/2023 1
How Device Manufacturers Can Appealto Android App Developers
Gregory KennedyDirector, Global Marketing
04/08/2023 2
We’re A Mobile Ad Network
04/08/2023 3
• 43.7 Billion Monthly impressions• Live in 165 countries
• 313 M Consumers reached• Backed by Kleiner Perkins
San Francisco
London
Nairobi
Tokyo
Singapore
Bangalore
We’re A Mobile Ad Network
About Me
04/08/2023 4
Hong Kong, China
Bangalore, India
Moscow, RussiaLondon, England
Handset Impressions % Share Pt Chg
Apple iPhone 10,034,663,568 9.6% +1.7Apple iPod 4,129,050,385 3.9% +1.7
RIM BlackBerry 8520 2,492,096,877 2.4% +0.7Nokia 6300 2,287,615,978 2.2% -0.3Nokia 3110c 2,065,146,384 2.0% -0.4Nokia N70 1,604,627,990 1.5% -0.3Nokia N73 1,572,909,572 1.5% +0.3Nokia 5233 1,476,066,515 1.4% +0.3Nokia C3-00 1,381,430,513 1.3% +0.1Nokia E63 1,267,300,231 1.2% -0.1Apple iPad 1,257,251,638 1.2% +1.0
Samsung GT-I9000 1,249,357,080 1.2% +0.2
Global Device Share: Q2 2011
Source: InMobi Mobile Insights – Network Research, Q2 2011
04/08/2023 5
• 1 out of every 10 ads in Q2 globally was on an iPhone.• Most devices hold less than 2.4% global share• The top ten handsets are mostly smartphones
04/08/2023 6
IDEOS Could Scale Bigger than iPhone
04/08/2023 7
10 Ways to Appeal to Android Developers
1. Increase Your Device Footprint2. Support Open Standards3. Have Unique and Useful Features to Differentiate4. Provide Alternative App Distributions Channels5. Foster an App Eco-System (Developer Funds)6. Give Hardware Away to Developers for Testing7. Encourage Unique Content to Differentiate8. Build a Relationship With a Monetization Partners9. Prove Access to Global Markets10. Be Creative and Don’t Try to Copy Apple
04/08/2023 8
Questions and Answers
Contact Me:Gregory [email protected]
www.twitter.com/inmobiwww.facebook.com/inmobi
