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SOCIAL MEDIA + RECRUITING
ITS NOT THIS PAINFUL!
• But who the hell am I?– Insert Baby Picture
Ray Silva@TheRaySilva
• 6+ years web dev experience• 3* years of Social Media• Business Marketing Degree• Digital /Brand Strategy at
@Smarttnet
“Smartt is a consulting-agency. We create and execute roadmaps for ambitious organizations in North America by turning strategic intent into measurable results in an era of constant change.”
Our Core Purpose: To make companies grow and evolve
Our Values: Transparency. Leadership. Collaboration.
I really want to help you guys out.AGENDA
What it looks like out there.
RECRUITING = MARKETINGGRECRUITING = MARKETING
FINDING THE RIGHT TOOLS
Q&A
START YOUR ENGINES!
81.3% of Canadians
13.7% of Canadians
Daily tweets on Twitter equal
110,000 novels
66%of smartphone users sleep with their phone
40%of iPhone users would give up their toothbrush
before their iPhone.
It has changed the way we
COMMUNICATE
It has changed consumer
BEHAVIOUR
Original: Ants EyeView
But you already know this.
SO WHAT?
• FAIL WAIL.TraditionalRecruiting
The times they are a changin’
TECHNOLOGY IS EVERYTHING TO MILLENIALS
The new base line.
The new base line.
The new base line.
The new base line.
IT ALL STARTS WITH
RESEARCH
SM SUCCESS
VALUES + CULTURE
GROUPS + AREAS
ACTIVITIES + HABITS
JOB INDUSTRY +
JOB FUNCTION
ASK / SURVEY YOUR EMPLOYEES
Find the appropriate tools
What’s attractive?
IT DEPENDS ON THE AUDIENCE.
CONTENT STRATEGY
CONTENT
CONTEXT
CONSISTENTCY
Don’t be Milton.
LISTEN
ENGAGE
ACTIVATE
Chat, respond, interact.
Lead by exampleDevelop compelling content
Leverage your networkIncentivize activity
ENGAGEMENT STRATEGY / COMMUNITY MANAGER
EAN JACKSON – Internet Superstar.
ENGAGEMENT STRATEGY / COMMUNITY MANAGER
$
Ray how am I going to do all of this stuff?!
Lets look at the tools.
Use notes on FanpagesIts about exposure.
Use Fanpages notes!
SEARCH, SEARCH, SEARCH
BE A DETECTIVE
Business cardsLetter headsEmail signaturesWebsiteOther
Business cardsLetter heads
Email signaturesWebsiteOther
• Searching for the right people and connect.
• <Use the search bar>
BE PROACTIVE
Twitter Lists
• Build a relationship > Organize your relationships
• Make sure to keep up to date.
Twitter Lists
• Build a relationship > Organize your relationships
• Make sure to keep up to date.
STAY ORGANIZED!
• Run a career page.
USE COMPANY PAGES
BE PROACTIVE - SEARCH
USE GROUPS
• Looking for something extremely specific.
– Use the skills search tool.
BE A GEEK – LEARN!
• Use the resources section at talent.linkedin.com to read white papers on your industry.
Talent.linkedin.com
• Mashable.com• Socialmediaexaminer.com• SimplyZesty.com
• Marketingsmartt.com/blog
Tweet me questions
@TheRaySilva@Smarttnet
