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Slides from the Twitterversity held in the Interactive zone of the CIPD HRD 2012 Conference and Exhibition.
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Twitterversity!
Gareth Jones
07880 742581 @garelaos
www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com
Doug Shaw
07736 518066 @dougshaw1
www.linkedin.com/in/dougshaw1 www.stopdoingdumbthingstocustomers.com
We wanted to….
“Human social networks and communities are both well established, robust social structures that pre date their online counterparts by a a millennia. Humans naturally gravitate to and desire the interactions that these structures allow. We want to belong”. Dr Michael Wu
This is no fad. It is not going away.
No agents or call centres 100% support calls through community
Fastest growing Telco in the UK Net promoter score of 73
“The 300% increase in search engine placement for top keywords
– a natural product of their community’s open, dynamic
conversation – is itself worth millions”.
Hewlett Packard Community
If its good enough for customers…
..its good enough for candidates and employees too.
“Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012
MKTNG
SALES
CUST
SERV
CUSTOMERS
CANDIDATES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
HR
MKTNG
SALES
CUST
SERV
HR CUSTOMERS
CANDIDATES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY HR
You cant be social outside if you are not social inside INSIDE OUTSIDE
Killing the conversation
Control
“Employers need to …participate in the
conversation on an informed, authentic basis.
That sometimes means saying ‘as a company we
are not perfect’ and admitting your mistakes”
Mathew Davies. UK HR Director, Logica
MKTNG
SALES
CUST
SERV
HR CUSTOMERS
CANDIDATES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
You cant be social outside if you are not social inside
EMPLOYEES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
INSIDE OUTSIDE
Employees, Customers, Candidates
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
Publishing
Research Training
Membership
Events
The Social Business of the future INSIDE OUTSIDE
‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”
‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”
Employer Brand
Food for thought…
You no longer control access to the technology or content of the conversation so stop trying to.
Recognise the huge benefits of opening up the conversation – trust, authenticity, collaboration.
Social media exposes cracks in your engagement levels, it doesn’t cause them.
There is a bigger picture here – social media is simply the power of the internet manifesting itself as it matures. But it is here to stay.
Social media isn't just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.
The conversations are happening anyway, whether you like it or not. Be part of it rather than just the subject.
Continue the discussion at the"The ConnectingHR Unconference:�
The power of a socially engaged organisation"
"Wednesday 16th May 2012"
"Book here:"
http://chru.eventbrite.com
Thank you!
Gareth Jones
07880 742581 @garelaos
www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com
Doug Shaw
07736 518066 @dougshaw1
www.linkedin.com/in/dougshaw1 www.stopdoingdumbthingstocustomers.com