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HP-Life Powerpoint for Search Engine Optimization Class
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HP Life: Search Engine
Optimization
Presented By: Mark Engle, Director
AgendaVirtual Entrepreneur Story Context Business Scenario Specific Problem
Demonstration Software Introduction
Hands on Activity Software demo
Debrief Business application
Virtual Entrepreneur Story
Business Scenario – Website Management
Why does Innovating Traditions show on page 8? What goes into a search ranking? What can Divya and Avi do to get their ranking up? What can you do to get better ranking for your site?
Demonstration – Website Management
-Use Google Search & Adwords-Title of Site & Description-Google places & other listings-Blogs, social media & other -Analytics for website
Where do we go from here… Start small and grow over time
Spend time learning the tricks of the trade…
Keep working on developing your skill….sharing and learning from others