1. 1. HP PR CrisisCorporate Communication Project Jordhy Ledesma Gonzaga de Bastida Zubiria Maximiliano Figueroa Yi Yang Qingmi (Jenny) Wang
2. 2. Agenda Introduction Tablet Crisis WebOS Crisis PC Announcement The New CEO SummaryCorporate Communication
3. 3. Touch PadCorporate Communication
4. 4. HP PalmTouch WebOS Tablet July 2011 First HP tablet running WebOS system Watch YouTube videos What do you think of the tablet? How does it compare with competitors such as Apple? What suggestions do you have? August 2011 HP announces that it will discontinue operations from WebOS devices.Corporate Communication
5. 5. PC Announcement February 2011 CEO Leo Apotheker says that the PC division brings a huge competitive advantage for the company August 2011 HP announces that will spin off their PC business to concentrate in more profitable sectors such as software. October 2011 New CEO Meg Whitman confirms that HP will keep their PC division20%Why?Share price 20% down the day of the announcement Inconsistency Many bad decision in a short period of time Hardware is the core business of HP 2005 IBMs situation is not comparable It creates doubts in the marketsCorporate Communication
6. 6. HPs New CEO: Meg Whitman HP Is Not Apple, Meg Whitman Is Not Steve Jobs, But Here's Why Were Bullish Anyway Meg Whitman Biography (3 min video)Corporate Communication
7. 7. Crisis Management Well Done Tablet no so muchWebOS ?PC Leading change to company strategyNot so well Inconsistent communications caused confusion Very slow response to questions Eat their own words ? Inconsistent strategyCorporate Communication