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Presented at the Imagine.Create.Innovate 2013 conference in Rochester, NY on April 9, 2013
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How’d You Do That?Social Media, Content Creation &
the Role of LibrariesConnie Crosby
Crosby Group Consulting@conniecrosby
Imagine.Create.Innovate 2013
Rochester, NY , April 9, 2013
The Story
This is Carla
The Story
This is Carla
Carla has createdcontent
The Story
This is Carla
Carla has createdcontent
She wantsto combine
it with other content
The Story
This is Carla
Carla has createdcontent
She wantsto combine
it with other content
And publishit for her
fans
The Story
This is Carla
Carla has createdcontent
She wantsto combine
it with other content
And publishit for her
fans
How’d you do that?
How can social media help Carla?
And what is the Library’s role
in Carla’s story?
Library
Think, pair, share:What challenges does Carla face?
Remember the Story
This is Carla
Carla has createdcontent
She wantsto combine
it with other content
And publishit for her
fans
Remember the Story
This is Carla
Carla has createdcontent
She wantsto combine
it with other content
And publishit for her
fans
Remixing Content & Copyright
Remixing Content & Copyright
Oh no! Help me stay inside the
law!
Copyright Law
digital rights management (DRM)
fair dealing
licensing content
asking permission
content outside copyright,in the public domain
Creative Commons
alternative “middle ground” to full copyright or no copyright
show Flickr license
Open
Open Source software
Open data
Open journals
A Closer Look at Social Media & Content
content sources
tools for creating content
tools for aggregating content
publishing platforms
What content sources do you use?
ImagesFlickr - Select Creative Commons in the advanced search
ImagesFlickr - The Commonsmany images outside copyright
ImagesFlickr - The Commons
Imagesstock photo sites - e.g. Stock.XCHNG (www.sxc.hu), iStockphoto.com
Audiolook for “podsafe” music
VideoYouTube, Vimeo & othersStock video sites
Open dataData.gov and others
Internet Archivearchive.org - text, audio, video with Creative Commons licensing
Tools for Creating Content
Who here....
posts comments onto sites?
posts photos online?
tweets?
blogs?
makes and posts video?
Who here....
posts comments onto sites?
posts photos online?
tweets?
blogs?
makes and posts video?
...what tools do you use?
BloggingWordPress, Blogger, Squarespace, Tumblr
MicrobloggingTwitter, Yammer & others
Photo editingFlickr uses Aviary
PodcastingUpload audio or video files recorded off-line
Video/livestreaminguStream
InfographicsMicrosoft www.microsoft.com/en-gb/business/community/infographic - Also visual.ly, infogr.am, easel.ly & Piktochart
PresentationsPrezi
ScreencastsJing, Screencast-o-matic
ScreencastsCommon Craft Cut-Out Library
Collaboration toolsGoogle Drive (formerly Google Docs)
Collaboration toolsWikis - Wikispaces, PB Wiki, Wetpaint, Confluence & others
Collaboration toolsMindmaps - e.g. Mindmeister
Mockups / Prototypes / WirfeframesMockflow, Mockingbird
Tools for Aggregating Content
Who here curates content?
Who here curates content?
...what tools do you use?
BlogsLists, links, reposts - example here from Huffington Post
WikisWikispaces, MediaWiki, PB Wiki, Confluence- Example above is the health library wiki
RSS feedsGoogle Reader, Feedly
BookmarksDelicious, Digg, Reddit
Paper.lie.g. http://paper.li/dtapscott/don-tapscotts-innovators
RSS mixing toolsYahoo! Pipes
Storifycontent from the web
List.lyLists of content from the web
FlipboardSocial magazine for your mobile device
Scoop.itTopic pages
PinboardsPinterest, History Pin, Gentlemintwww.historypin.com/channels/view/8235636/
Publishing Platforms
...favorites?
Blogsagain! Versatile, core platformthis example is the WordPress editing view
Content management systemsWordPress, Drupal, Joomla & others
Podcastsblubrry, Libsyn
VideoYouTube, Vimeo, others
Academic - open journalsDOAJ, Public Knowlege Project & others
Developers sharing codeGithub.com
PresentationsSlideshare
Papers, reportsScribd
Project Gutenberg Self-Publishing Pressself.gutenberg.org
What is the Library’s Role?
Remember the Story
This is Carla
Carla has createdcontent
She wantsto combine
it with other content
And publishit for her
fans
Library’s role
source of content
aggregator of content
advocate for open access - supporting hactivism?
resource for skills learning (beyond the written word) - copyright, research, publishing, design, UX, IA
resource for learning about the tools, IP laws
curator of new ideas, new models
Getting Started
start small, light - think agile!
tools are constantly appearing, changing, disappearing
stay focused on the story
you can create any number of stories, any number of user personas
keep learning
keep it fun!
Two shameless plugs...
www.neal-schuman.com/ebl
&
Social media courses online!
iSchool Institute@ University of Toronto
waiting for certificate approval
www.institute.ischool.utoronto.ca/
Did you like the cut-outs?
From: Common CraftCut-out Library
Thank you!
Connie CrosbyCrosby Group [email protected]
@conniecrosbycrosbygroup.ca
conniecrosby.blogspot.com
