How WebRTC is Altering the Landscape for Mobile UC & BYOD

How Web RTC is altering the landscape for mobile Unified Communications and BYOD Carlos Aragon

2 GENBAND Confidential and Proprietary

Carlos Aragon Sr. Manager

Applications Solutions Marketing at GENBAND

Telecommunications Engineer from Universidad Politécnica de Madrid

17 years of Telecoms experience - worked for Nortel and Ericsson


The Web Changes Everything

? Unified

Communications

Ease of Access = More Usage and Productivity

What Do You

Think?


WebRTC Is a Disrupting Technology

Source: WebRTC Outlook 2014 (WebRTC World and PKE consulting)


Why WebRTC Complements Unified Communications

Designed for Web Developers

= Innovation

APIs allow for easy

prototyping =

Faster Time To Market

Enterprises can develop their

own applications on

top of UC capabilities

Third parties can add value

to your UC capabilities

6 GENBAND Confidential and Proprietary 6 GENBAND Confidential and Proprietary 6 GENBAND Confidential and Proprietary

Enterprises Know the Building Blocks

!  Over 30% of Fortune 500 companies are taking advantage HTML5 as of July 2013

!  Few Enterprises have developers that can use SIP + RTC !  Many Enterprise IT departments have developers that can use REST

APIs

Logic and Interactivity

Presentation and Style

Content

+ +

Integrate UC capabilities with Enterprise Apps

Web based UC client for remote

employees

Allow customers to call sales/support from Enterprise

Website

Monitor web visit and proactively offer

video call with agent

Anything that you can program within

a web page!!!

Real Time Communication Opportunities

7 GENBAND Confidential and Proprietary 7 GENBAND Confidential and Proprietary

Enhancing Enterprise UC with a WebRTC Gateway

Enterprise UC Services

Telecom Application Server

Unified'Communica.ons'Services'

Voice

Messaging

Video calling

Conferencing

Integrated / Federated with Social Networks

RE

ST A

PIS

Vertical Market Applications

Extending The Reach Of The Enterprise Network

Service Continuity

Out of region services

A rich web experience

WebRTCGateway

SIP

8 GENBAND Confidential and Proprietary 8 GENBAND Confidential and Proprietary

WebRTC-Based UC Solutions Are Already Available

WebRTC UC Client Click-to-Call from email

Call agent from Website Web Based Contact Center


Reducing the Cost of Enterprise UC with WebRTC

OPEX

• No need to distribute, maintain or update clients

• Reduced issues with locked-down desktops

• No issues with Windows versions, Mac or other Operating Systems

•  Soon to be available for tablets and mobiles

CAPEX

• WebRTC as multimedia complement of desk phone, no need to replace with new videophones

• Hosted options provide a monthly per-user charge with no investment on PBX

• WebRTC is cloud-ready from inception


WebRTC – A perfect fit for cloud-based UC

!  Unified Communication Capabilities and WebRTC gateway can be hosted in the cloud

!  Integration with existing PBXs via SIP Trunks

!  Allows also other features such as mobile UC clients for smartphones and tablets

!  Makes the web another endpoint for the enterprise user

Gateway

App Server

SIP HTTP

Users can choose to use the device that better suits them

at any precise moment


WebRTC – A Secure Solution

!  Media is secured with DTLS-SRTP as a mandatory requirement on WebRTC standards

!  Key negotiation occurs in the media path, which requires “pro-active” media interception detectable by the end point

!  User Authentication can be federated to meet Enterprise Security Requirements

!  Client Applications use HTML5 and Javascript API calls that can be performed over HTTPS


Why WebRTC works for Enterprise UC?

Let your enterprise users have video and collaboration with anyone in the world

Compete in new markets with reduced costs of sales and customer support

OPEX and CAPEX savings

Extend the reach of your company presence beyond your enterprise network

Provide a personalized user and customer experience

Questions?


The driving need for WebRTC

1000x Developers

Rapid Standards

Web Speed

Immersive

VS. SIP VoIP High Barrier to Entry

•  Need to know a lot to set up a call end to end •  Thousands of SIP knowledgeable people in the world •  Fewer Experts

Few functions can be implemented without writing new standards

•  Need client(s) and server(s) to support same feature •  MANY people needed to agree on standards and

process takes too long

Came from the Telcos for the Telcos •  standard interconnection approach used because fee

structure and regulations required it to be that way

Never Became Immersive

Low Barrier to Entry •  Tens of millions of web developers can

access and create communications

Only the browser vendors need to agree on standards

Feature rich clients need only a browser…

…ending the “app store” walled garden… …and PC Client compatibility issues