To find out how your company can leverage compliance-enabled text messaging, visit www.hearsaysocial.com.

SOURCES: FORRESTER, MORGAN STANLEY | VENTURE BEAT, CONNECT MOGUL | SUTHERLAND ASBILL & BRENNAN | IDC

INFOBRIEF | VELOCIFY | © 2016 HEARSAY SOCIAL, INC.

text messages are sent in the U.S. every day

6B

of financial services firms are currently using or plan to use

text messaging with customers and employees

80%

of adults keep their smartphones withinarm’s reach 24/791%

But there are risks when advisors text their clients. The number one source of fines by FINRA is e-communication (including routine audits and for-cause issues).

Yet, many companies see text messaging as a key component of customer and employee communications.

Done right, texting with a prospect can significantly improve conversion.

Text messaging is everywhere.Nearly everyone has theirmobile phone on themat all times and uses itto send text messages.

Texting is the most effective and efficient way to stay in touch with clients.NEW

of texts are opened and, of those, 90% areread within 3 minutes98%

rise in fines related to e-communications

in 2013

132%

Text messaging has a major impact onclient experience, client retention, and business continuity.

higher conversion for prospects who are sent text messages versus those who aren’t

WHY FINANCIAL SERVICES CAN’T IGNORE

ADVISOR-CLIENT TEXTINGWHY FINANCIAL SERVICES CAN’T IGNORE

ADVISOR-CLIENT TEXTING

of financial services companies believe that text messaging has a considerable or major impact on brand awareness. 83%

Texting is here to stay. It’s an effective communication channel for advisors who want to reach clients and prospects instantly. In 2016 and beyond, it will be more important than ever for firms to

have proper supervision over their advisors’ and agents’ text messaging activities.