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Chris Duarte Editor-in-chief, Trailhead @TheChrisDuarte How to Write the Trailhead Way Simple tips for content creators

How to Write the Trailhead Way by Chris Duarte

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Salesforce - Corporate Presentation Template

Chris DuarteEditor-in-chief, Trailhead@TheChrisDuarte

How to Write the Trailhead WaySimple tips for content creators

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

needs more confettithis section seems wordyadd new paragraph here and add a unicornmay need to add a glossary for all these terms

I think this could use a cat GIF

Key Takeaway:We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.

Talk Track:Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.

Forward-Looking Statements

Buy based on whats available today.And we *look forward* to your purchase.(See what I did there?)

Key Takeaway:We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.

Talk Track:Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.

It boldly explores cheeky new nebulae on a rocketship fueled by rainbows and unicorn glitter.- Writing Style module on Trailhead

writerreaderwriter + readerWriter + Reader = RelationshipAdorable images from the Higher Ed trail on Trailhead

5tips for writers

Im talon you owl the tips you need to know.

Tip #1: Use fewer wordsAvoid edge casesUse active voice and present tenseMinimum Viable Learning (MVL)

Tip #2: Sound humanTo fully optimize a scalable, seamless solution, well leverage and utilize all value-added mindshare and align resources. Now lets take this offline and circle back for a quick win.Read your writing out loud.

Tip #3: Use storiesUnlock the power of storytelling for your readersUse real stories or create stories of your own

This is Doris Gilmore

Tip #4: Take risksSurprise and delight your readers with the unexpectedTake chances. Have no fear.

Tip #5: Embrace feedbackGet good at hearing the sweet and sour about your workIts not about you. Its about the work.

Its not about you. Its about the work.- Chris Duarte, Editor-in-chief, Trailhead

Prepare yourself for mic dropping

Gavin AustinPrincipal Technical WriterTrailhead modules written:Write without perfectionism or youll never finish.

Boom!

#micdrop

Michael AldereteLead Technical Writer

Trailhead modules written:Start with the code.

Boom!

#micdrop

Kieren JamesonTrailhead EditorTrailhead modules written:Write about what you love. And dont limit yourself to only what you know.

Boom!

#micdrop

Mersedeh JorjaniSenior Technical WriterTrailhead modules written:Write something you would want to read.

Boom!

#micdrop

Paul DreyfusStaff WriterTrailhead modules written:If you want to be a writer, write as much as you can. And when youre not writing, read--preferably something hard.

Boom!

#micdrop

Rob BeckerSenior Talent Development ManagerTrailhead modules written:The fun way to learn should also be the fun way to write!

Boom!

#micdrop

Justine HeritageTrailhead Lead WriterTrailhead modules written:Avoid clichs like the plague. Because what doesnt destroy you makes you stronger, every cloud has a silver lining, and the rest is history. P.S. Dont cry over spilt milk.

Boom!

#micdrop

The TrailblazerWriting Style badgeTrailhead group & TwitterLearn how we do what we do, right on Trailhead

Join the conversation on the Success CommunityTalk with all the writers you met today

Visit our medium publicationRead the 10-part writer seriesStay up-to-date on trailblazer storiesResourcesLearn more and stay in touch with ushttps://medium.com/trailhead https://trailhead.salesforce.com/module/writing_style https://twitter.com/trailheadhttps://twitter.com/salesforcedocs Trailhead group

Q&A

Justine@jheritagesfdcRob@robmbeckerPaul@hotcorner6Mersedeh@merjorjaniKieren@KierenJamesonMichael@Alderete_SFDCGavin@GavinAustinSays

Thank Y u