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HowtoWinintheDataExperienceEconomyClaroPartners|22November2016|InternetofThingsWorldEurope
ImagebyDuncanHull
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CHALLENGE1|IoT Creatorsfacemultipliedcomplexity whenbridgingthephysicalanddigital
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CHALLENGE1|IoT Creatorsfacemultipliedcomplexity whenbridgingthephysicalanddigital
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CHALLENGE2|IoT Creatorsmustmaketechnicaltradeoffs
POWER
CONNECTIVITY
StorageondeviceSTORAGEONDEVICE
INTELLIGENCEONDEVICE
• Stationary,mobile,wearable• Formfactor/size• Cost• Efficiency• Timebetweencharges
• Compressdata• Sortdata• Makedecisions• Takeaction• Security
• Type• Robustness• Frequency• Seamlesssetup• Bandwidth
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POWERONDEVICE
CONNECTIVITY
StorageondeviceSTORAGEONDEVICE
INTELLIGENCEONDEVICE
POWERONDEVICE
CONNECTIVITYINTELLIGENCEONDEVICE
STORAGEONDEVICE
INTELLIGENCEONDEVICE
POWER(MAINS)
CONNECTIVITY
ZEROSTORAGEONDEVICE
Senseaware byFedex
Viewsy sensor
NikeFuelband
CHALLENGE2|IoT Creatorsmustmaketechnicaltradeoffs
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CHALLENGE3|IoT Creatorsstrugglemostwhenscalingup toacommercialoffer
Deliver
Manufacture
Prototype
Concept
Challenges:
• Prototypinghardwarewasnotscalable
• Programmedelementsneededtoberedesigned
• Multipleotherelements:productcasing,platformandcloudservices,etc.
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Monetisation ofdatafromtheInternetofThingswasnevergoingtobeeasy.
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DifferentIoT playersarenotsharingdatafordifferentreasons
Supplier Focusedoncorebusiness;can’taccessorindifferenttoenduserdata
Focusedoncorebusiness;can’taccessorindifferenttoenduserdata
78%haveconcernsaboutsharingdata;unabletoexportorusedataelsewhere
Focusedoncorebusiness;concernedaboutsecurityandprivacyrisks
Businesscase
Businesscase
Businesscase
Valuepropositionandstandards
SITUTATION INCENTIVENEEDED
User
ODM/OEM
Brand
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ValuefromIoT datawillnotbeimmediate,asthedevelopmentofdataexperiencesrequirescooperation
z
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Aleaderisnecessarytounlockdata’spotentialtofuelexcitingnewexperiences
z
“Customers[brands]don’tconsiderinteroperability today.Buttheywillneeditandwillnotknowhowtheyeverlivedwithoutit.”
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$
Time
z zz
z
z
zz
zzz
z
Monetisation ofIoT datarequiresresources,commitmentandvision
EXPERIENCES
SOLUTIONS
INGREDIENTS
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LackofdatasharingisakeybottleneckinthedevelopmentoftheInternetofThings
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IoT datafromwearables isspecial,butitsfullpotentialvalueisrealizedwhencombinedwithdatafromothersources
Low-friction
Real-time
Personal
Measuresbody
Always-on
ImagebyWithings
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Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences
✚
Johnisrunning Aliceisintheoffice
INSIGHT:
NooneishomeTRIGGE
RSDA
TAVISION
USERAF
FINITY
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✚
✚ ✚
Johnisrunning Aliceisintheoffice
Dooropenedw/okey Faceofvisitorscanned Frienddatabasechecked
INSIGHT:
Strangerisaloneinapartment
TRIGGE
RSUSERAF
FINITY
Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences
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EXPERIENCE:
Homesafety&peaceofmind✚
✚
✚
✚
✚ ✚
Johnisrunning Aliceisintheoffice
Dooropenedw/okey Faceofvisitorscanned Frienddatabasechecked
Lightblinksred Radiosoundsoffalarm Neighborsarenotified Policevisitsapartment
TRIGGE
RSAC
TIONS
Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences
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VALUEOFHOMESECURITYDATAEXPERIENCE:
User:$70/month2015TAM:$31B
✚
✚
✚
✚
✚ ✚
Johnisrunning Aliceisintheoffice
Dooropenedw/okey Faceofvisitorscanned Frienddatabasechecked
Lightblinksred Radiosoundsoffalarm Neighborsarenotified Policevisitsapartment
TRIGGE
RSAC
TIONS
Newdatasetscanpushusfromuncoveringinsightstodeliveringexperiences
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Newdatasetscanpushusfrominsightstocreatingnewexperiences
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Thisframeworkhelpsidentifypotentialleadersinthedataexperienceeconomy.
Itdirectedhowweanalysed thecompetitiveenvironment.
TheDataExperienceframeworkcoversattributesessentialtowininthedataexperienceeconomy
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USERAFFINITY
PURPOSE
Toknowwhatishappening
WHATTOIDENTIFY
• Empathytouncoveruserneeds
• Abilitytoknowhowtoimprovelives
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DATAVISION
PURPOSE
Toenvisionwhatcouldhappen
WHATTOIDENTIFY
• Datadesigncapability
• Inspirationonhowdatacouldbeused
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INNOVATIONENGINE
PURPOSE
Tomakewhatcouldhappenreality
WHATTOIDENTIFY
• Abilitytoexecute
• Willingnesstoexecute
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Strengthacrossallattributesleadstowinninginthedataexperienceeconomy
INNOVATIONENGINE
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USERAFFINITY DATAVISION INNOVATIONENGINE
Globaltechgiantsarewell-positionedtoleadthedataexperienceeconomy
Low Medium High
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Industry-specificplayerswillstruggletolead
USERAFFINITY DATAVISION INNOVATIONENGINE
Low Medium High
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USERAFFINITY DATAVISION INNOVATIONENGINE
Investigatepotentialpartnershipsfromunlikelysources
Low Medium High
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Useraffinity,datavisionandinnovationenginearekeytodeliveringdataexperiences
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TechnologyisalimitedstartingpointwhendevelopingIoT anddatasolutions
Multipliedcomplexity
Technicaltradeoffs
Scalingup
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USERAFFINITY
DATAVISION
INNOVATIONENGINE
Multipliedcomplexity
Technicaltradeoffs
Scalingup
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Focusonunderstanding,collaboratingwithanddeliveringvaluableexperiencestopeople
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HowtoWinintheDataExperienceEconomy
22November2016|InternetofThingsWorldEurope
ImagebyDuncanHull
