How to use social media marketing to perk up your ecommerce business

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  1. 1. How to Use Social Media Marketing To Perk Up Your Ecommerce Business "Privacy is dead, and social media holds the smoking gun." - Pete Cashmore The entire world is under the rage of Ecommerce business, the sales figure touched $5.30 billion in 2014 alone. So many new Ecommerce websites that sell from baby products and medicines, to apparel and electronics, are being launched. That being said, equal number of websites have also closed down. One major difference between the success and failure of these businesses is their visibility on social media. The internet penetration in India is 311 million users and almost each one of them is on Facebook. So imagine by advertising on Facebook you can reach that many people in just a few clicks. The potential of social media marketing is huge and there are so many avenues yet to be tapped into. You as an Ecommerce entrepreneur should know the benefits of taking social media marketing as a serious marketing channel other than the conventional marketing campaigns. Here are a few points that will help you understand it better: 1. Choose your social media marketing strategy correctly There is so much more out there other than Facebook. Pinterest is something that is gaining a lot of importance currently. You dont just have to be present, you need to be active as well on which ever platform you choose to use. This will help you increase your customer base, interact with them, take their opinion amongst many other things you can use it for.
  2. 2. 2. Content can work wonders, so give it due prominence According to Erin Bury Dont say anything online that you wouldnt want plastered on a billboard with your face (or logo) on it. What you say, and the way you put it online is the most important thing that connects your existing and potential customers with you. So you have to be very careful about the content you post. 3. Targeting- choose a needle from a hay stack Facebook gives you so much power to show your ad that you can select the time of the day you want to people to see it, demographics, age group, gender, you can select the most niche category for your product. 4. Instantly update and inform your customers Launch of a new product, contests, offers are just some of the things that you can inform your customers about. The more people know about it, the better the turn out which eventually leads to a successful campaign. 5. Combine social media with all your other marketing strategies Social media is only an extension of the marketing branch, so it has to be in sync with your other marketing campaigns and approach. There has to be synergy in Social media and conventional marketing in order to achieve maximum exposure. 6. Search Engine Optimization is a crowd puller SEO is a tool that basically lures users to come to your website and increase the traffic organically. This is done by selecting the proper keywords, original content, backlinks, social media and images. 7. Interaction with customer is a must Interaction means that even your customers can communicate with you, its a two way road. Dont be afraid of the negative comments, take it in good spirit, they give you an opportunity to improve. The positive comments tell you what youre doing right and what is it that people are liking in your product. No matter how well you manage your Ecommerce business all will go in vain if youre not visible. Youll be out of sight out of mind social media is a blessing that will take your business to new heights, provided you use it efficiently.