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Learn how to use social media effectively for business.
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How to Use Social Media Effectively For Business
Presented By:
Social media marketing requires a very delicate
balance of authenticity, care, compassion, and
marketing savvy. It's important that you understand
how to use social media effectively. Failure to do so
could result in irreparable damage to your business,
brand, and persona. Successfully using social media
will propel your business to new heights never before
imagined!
In this slideshow we will show you how to use social media effectively for your
business.
1. Put Your Audience First:
Social media platforms exist to allow users the ability to
communicate and stay in touch with friends, family, and
even businesses. It’s important that you understand this
dynamic and mold your content appropriately based on
what your audience wants to receive from you. Over
promotion of your business can be a permanent turn-off to your social media fans
and result in a loss of customers/clients, so be sure to think about what your
audience wants first as opposed to promotional messages you want to deliver.
2. Post Consistently:
Consistency in your social media activity is essential. It
lets your social media followers know that you are
committed to being a part of the social web. Activity that
must be maintained consistently includes answering
questions, comments and messages and posting
content. Maintaining consistency is also important
because it gets your followers accustomed to specific
times they will receive your content. If consistency is an issue, consider creating
a schedule you can commit to such as 1 hour/day 3 days/week. Using social
media scheduling and monitoring tools such as Hootsuite or Sprout Social can
also help keep you on track.
3. Stay on Topic:
When posting content to your social media accounts,
it's vitally important that you stay on topic. Specialize in
one topic and be sure not too stray too far away from it.
Social media fans follow people/businesses for specific
reasons. If you're a real estate agent, your followers will
look to you for content about real estate. Be sure to
provide them with this content that they desire.
4. Create Quality and Valuable Content:
Valuable and quality content is the most important
element of the social media equation. Valuable quality
content is what goes "viral" as it resonates deep with
your followers and encourages them to share it with
their followers. Without valuable "media," you can't
complete the social media equation.
Social + Media = Social Media
5. Become a Resource
Keep your followers informed about all-things going on
in your industry. This positions you as an authority figure
that your followers will look to whenever they need
information about your industry.
6. Interact
Interact in social platforms where conversations are
taking place about your subject. This includes but is not
limited to forums, hashtagged keywords on Twitter, and
groups on Facebook and Linkedin. Interacting within the
social space with topics related to your business will
position you as an authority figure, allowing you to gain
an even bigger following as well as continually being
seen in the public eye of others within your industry.
7. Build Relationships
Social media is all about building relationships.
Continually building relationships with industry
influencers and followers allows you to build advocates
that will help spread your marketing initiatives
organically. A.K.A... Go viral!