33
PROTOCOL FOR MANAGING PINTEREST

How to use pinterest

  • View
    611

  • Download
    2

Embed Size (px)

DESCRIPTION

This is a tutorial aimed at small business owners looking to expand their marketing presence. This slideshow explains how to effectively use Pinterest as a marketing tool for small businesses.

Citation preview

Page 1: How to use pinterest

PROTOCOL FOR MANAGING PINTEREST

Page 2: How to use pinterest

RESOURCES

• http://www.bethkanter.org/pinterest-sharing/

• http://www.jeffbullas.com/2012/05/08/64-pinterest-marketing-tips-and-tactics-infographic/

• http://pinterest.com/kanter/pinterest-tips-and-tricks/

• http://www.copyblogger.com/pinterest-marketing/

• http://www.marketwatch.com/story/pinterest-users-nearly-twice-as-likely-to-purchase-than-facebook-users-steelhouse-survey-shows-2012-05-30

• http://mashable.com/2012/05/29/pinterest-eye-tracking-study/

Page 3: How to use pinterest

ABOUT PINTEREST

Women80%

Men20%

Demographics

User

Users mostly between the

ages of 25-34

Page 4: How to use pinterest

ABOUT PINTEREST

Page 5: How to use pinterest

ABOUT PINTEREST

Page 6: How to use pinterest

PINTEREST

• Pinterest is about organization.

• The goal of Pinterest is “to connect everyone in the world through the ‘things’ they find interesting.”

Page 7: How to use pinterest

WHAT IS A PIN?

• A pin is an image added onto Pinterest.

• A pin can link to another site, a video, or even a blog.

• A pin can also be uploaded from your computer.

• A pin should always link to the original source

of the information.

• Pins should be visually interesting.

Page 8: How to use pinterest

GOOD VERSUS BAD PINS

Visually engaging, but lacking in information.

Visually engaging and explains the content of the pin.

Page 9: How to use pinterest

HOW TO PIN: THREE WAYS

• Three easy ways to add a pin on Pinterest:

• 1. Add a pin using the “Pin it” button on your bookmark bar.

• 2. Upload a pin.

• 3. Occasionally, a site has a “Pin it” button integrated into the site, allowing viewers to conveniently add pins to Pinterest.

Page 10: How to use pinterest

HOW TO PIN: “PIN IT” BUTTON ON BOOKMARK BAR

• It can come from a website using the ‘pin it’ button (‘pin it’ button is a link that can be uploaded to your bookmark bar to allow for easy access to pinning so that you do not have to constantly have a Pinterest web page running).

Page 11: How to use pinterest

HOW TO PIN: UPLOAD A PIN

• When you are trying to add a pin, but you do not have a “pin it” button on your computer or on the site, then

• 1. Go to Pinterest.com

• 2. Click the “Add +” button in the top right corner

• 3. Then, you can either add a pin, upload a pin, or create a board.

• Add a pin: Will ask for a URL. Once the URL is added click the “Find Images” button which will look for pictures on the site as the pin image. If Pinterest cannot find a usable picture, then you can edit the pin and find an image on Google or on your computer that is a suitable representation of your pin.

• Upload a pin: Will allow you to add a file from your computer (ie. a picture or word document).

• Create A Board: Allows you to create a new board category for your pins and also allows you to add other pinner to contribute to your Pinterest board.

Page 12: How to use pinterest

HOW TO PIN: PIN IT BUTTONS ON A SITE

• “Pin it” buttons on a site are available for the convenience of viewers.

• This button works in the same manner as the “Pin it” button on a bookmark bar.

Page 13: How to use pinterest

WHAT IS A BOARD?

• A board is an organizational tool.

• For example: If you pin a lot of coupons them you can create a board called ‘coupons’. This board can hold all of the coupons in one central location so that it is easier for you and your followers to find certain content.

Page 14: How to use pinterest

WHAT DOES REPIN MEAN?

• “Repin” means that you are posting someone else’s pin from their board and organizing it on one of your boards.

• “Repin” is very similar to the “reblogging” or “sharing” features on other social media outlets.

• When you or other users “Repin”, the original pinners get the credit for the pin. They will be sent a message their image was repinned.

Page 15: How to use pinterest

WHAT DOES ‘LIKING’ A PIN MEAN?

• Liking a pin does not post the pin on your board.

• Liking a pin adds the image into a section on your profile page called the ‘Liked Section’.

Page 16: How to use pinterest

REPIN VERSUS LIKING

• Repinning is usually a more preferred technique for adding content onto your Pinterest account.

• Repinning allows you to pick a which board will be the most suitable for repinned content.

• Liking allows you to add content quickly.

• Liking does not allow you to pin your content onto a specific board, instead it goes to a Liked section.

• Liking is good for miscellaneous information. Miscellaneous information can be anything that is still relevant to your interests, but does not fit under any of your board categories.

• The downside to liking pins: When you like a pin, the pin does not go to a place that is easily seen by other Pinterest users. In order for other pinners to see your liked content they actually have to go to your profile and select your liked section. Then they will see all of the content you have liked, but in no particular order.

Page 17: How to use pinterest

ADDING PRICE TAGS

• You can add a price tag to your product that you pin.

• Type a $ or £ symbol followed by the number amount in the description.

Page 18: How to use pinterest

COMMENTING ON PINS

• Allows you to comment on other users’ pins.

• Use the mouse to hover over a pin, then click “comment” button.

• You can then add a comment to the text box.

• To select a user that you would like to mention in your comment, type “@” and then the user name (This is similar to the tagging feature on other social media sites and is a great way to interact and network with other Pinterest users).

Page 19: How to use pinterest

THE PHILOSOPHY BEHIND PINTEREST PINS

• Pinterest is like a corkboard. Everything is based off of pictures/images.

• The better the images are, the more people are willing to look at the actual link.

• You want high quality images that represent your pins.

• Do not overload your followers with content in a short period.

• At most add 5 pins a day.

Page 20: How to use pinterest

THE PHILOSOPHY: PINTEREST IS NOT AN ADVERTISEMENT

• Pinterest is not just an advertisement.

• Vary your pins.

• Do not only promote your brand.

• Do not upload the same type of content over and over.

• Keep your pins original and unique.

• Have approximately three pins in between pins that are about your brand/product. Essentially for every one pin about your product add three pins that do not promote your product.

• Make sure your pin does not link to spam and always make sure your pins have a source.

• This helps your followers and other pinners to locate the information they want to know quickly and easily.

Page 21: How to use pinterest

THE PHILOSOPHY: DESCRIPTIVE CAPTIONS

• Always write a descriptive caption about your pin. But do not write an essay.

• Your caption should be no more than 40 words in length.

• The captions do not have to be super formal, however do not use text language.

• You should be grammatically correct and conduct yourself in a professional manner.

• Also add appropriate key words in your captions and wherever else possible.

Page 22: How to use pinterest

HOW TO APPROACH PINTEREST TO ADD MORE FOLLOWERS

• 1. Connect Pinterest with all other social media outlets.

• 2. Post interesting images for your pins.

• 3. Organization is key.

• 4. Network with others.

• 5. Have a source for your pins.

• 6. Write descriptive captions.

• 7. Post information that is relevant to your brand/product

Page 23: How to use pinterest

FOLLOWERS: UTILIZING OTHER SOCIAL MEDIA OUTLETS

• 1. Connect Pinterest with all other social media outlets.

• Facebook

• LinkedIn

• Twitter

• Tumblr

• Google+

• Your Website

Page 24: How to use pinterest

FOLLOWERS: UNIQUE IMAGES

• 2. Post interesting images for your pins.

Page 25: How to use pinterest

FOLLOWERS: ORGANIZATION

• 3. Organization is key.

• Your boards are supposed to help you organize.

• The number of boards you have is dependent on the amount of pins you have.

• Use as many boards as necessary to organize your content effectively.

• For example: If you have a lot of recipes such as cupcakes, cookies, and cake, then put all of those onto separate boards by food type.

Page 26: How to use pinterest

FOLLOWERS: ORGANIZATION EFFICIENCY

• Organization

Page 27: How to use pinterest

FOLLOWERS: NETWORKING

• 4. Network with others.

• Comment and/or like other users content that is relevant to your brand/product.

• This allows you to connect with other pinners who may be interested in your brand/product.

Page 28: How to use pinterest

FOLLOWERS: SOURCES AND LINKS

• 5. Have a source for your pins.

• The best thing about Pinterest is having the ability to find information you are looking for in one central location.

• The sources of your pin are important so that you can find out more information about a particular pin.

Page 29: How to use pinterest

FOLLOWERS: CAPTIONS

• 6. Write descriptive captions.

Page 30: How to use pinterest

FOLLOWERS: CONTENT SELECTIVITY

• 7. Post information that is relevant to your brand/product.

Entertainment/Informa-tion Relevant to Your

Product80%

Your Specific Brand20%

Post Information That is Relevant to Your Brand/Products

Page 31: How to use pinterest

DO’S OF PINTEREST

• DO connect Pinterest with your other social media outlets.

• DO pin relevant information about your product/brand on Pinterest.

• DO use unique as well as pertinent images for your pins.

• DO link your pin to the original source of the information.

• DO vary your pins. DO keep it original and unique.

• DO write descriptive captions.

• DO organize your Pinterest content. Utilize your boards and liked section as organizational tools.

• DO interact with other users. This is a great networking tool. Comment, Like, Repin, or Tag with other users. This will allow you to engage with other Pinterest users.

Page 32: How to use pinterest

DON’T’S OF PINTEREST

• DON’T use images that have nothing to do with what your pin is actually pertaining to.

• DON’T use more than 40 words in your caption.

• DON’T link your pin to spam.

• DON’T overload your followers with content in a short period.

• DON’T pin more than 5 pins a day.

• DON’T exclusively advertise your brand. Pinterest is not one big advertisement site. For every one pin about your product add three pins that do not promote your product.

Page 33: How to use pinterest