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@dowmediagroup
Evangelism starts with: Community
Yes, it’s a real job.
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Tuesday, September 4, 12
@dowmediagroup
Community Buzz Words
• Engagement
• Nurturing
• Seeding
• Listening
• Loyalty
True Story: I’m very sick of these words
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Tuesday, September 4, 12
@dowmediagroup
Fun Facts
• Community Managers are 2 x more likely to work for B2C
• Community Managers are 2 x more likely to work directly for the brand
• Community Managers actually get paid pretty well (the good ones)
True Story: 100% of normal people have no idea what they do
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Tuesday, September 4, 12
@dowmediagroup
What do CM’s do all day?
• Write Stuff
• Interact About Stuff
• Plan Stuff
• Help People With Stuff
• Analyze and Report Stuff
True Story: If you can’t read a spreadsheet, you can’t be a good CM
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Tuesday, September 4, 12
@dowmediagroup
How Are CM’s Measured?• Engagement
• Community Growth
• Leads
• Sales
• Share of Voice
• Cost Savings
5True Story: This stuff all = revenue based on page views, time on page, CTA
Tuesday, September 4, 12
@dowmediagroup
Figure Out & Get To Know Your Audience
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True Story: The best way to do this = visiting other communities & data
Tuesday, September 4, 12
@dowmediagroup
Have Some Goals for Your Community
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True Story: If they aren’t measurable, potential fans won’t talk to you.
Tuesday, September 4, 12
@dowmediagroup
Be Damn Sure You Have Guidelines for Participation
**and put them in writing
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True Story: You will still get spam and marriage proposals.
Tuesday, September 4, 12
@dowmediagroup
Don’t Sell Stuff**really do, but be subtle
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True Story: People will buy stuff if they trust you.
Tuesday, September 4, 12
@dowmediagroup
People connect with people, not businesses
**Tell them who you are.
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True Story: Making up fake names are ok, just be consistent.
Tuesday, September 4, 12
@dowmediagroup
Check your ego.
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True Story: It’s not your community, it’s theirs.
Tuesday, September 4, 12
@dowmediagroup
Be friendly, helpful and responsive.
Reply Always. Always.
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True Story: People like that.
Tuesday, September 4, 12
@dowmediagroup
Have a conversation based on your strategy.
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True Story: To do that you need compelling content.
Tuesday, September 4, 12
@dowmediagroup
Let people have a voice.
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True Story: But there will always be douchebaggery, so you need moderators.
Tuesday, September 4, 12
@dowmediagroup
Ask people questions.
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True Story: People love to show how smart they are.
Tuesday, September 4, 12
@dowmediagroup
Reward loyalty.Starve trolls.
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True Story: You wouldn’t believe what people will do for a t-shirt.
Tuesday, September 4, 12
@dowmediagroup
Fun Trends in CM
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• Visual Communities
• Hidden monetization
• Perfect Timing
• Community Driven Content
• Optimizing for Mobile
Tuesday, September 4, 12
@dowmediagroup
Don’t do this:Ignore metrics
Ignore legacy content assetsIgnore backend systems
Ignore social tie ins and monitoringIgnore email marketing
Ignore CRM systemsIgnore monetization
Ignore mobileIgnore specialization
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True Story: Ignorance is not bliss.
Tuesday, September 4, 12
@dowmediagroup
Do this:Establish a community vision
Design your taxonomy around the visionDevelop your SEO/SEM/Social strategy
Seek out membersReward early adopters
Determine your measurement & problem solving systemsSeed content
Set your monetization planEstablish moderation and community guidelines
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True Story: It works!
Tuesday, September 4, 12
@dowmediagroup
Questions?Connect with us!@dowmediagroup
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True Story: We will reply!
Tuesday, September 4, 12
