How to

Reach +250,000 Readers

from a Blog Post

By Emilie AlbaApril 1, 2013

“One morning, you are

informed by your client

that your blog post got

noticed by a

REGIONAL

NEWSPAPER !”

Just a

Content

Strategy …

When opportunity knocks,Answer the door !

should be:- Inspirational- Educational- Informational

2-

3-

Create your own content

4-

Optimizeyour content

No Black Hat

-5-

On Social Networks

1-

- Case Study -

The Opportunity

***

The hotel received a film-maker,

who made a teaser trailerfor the announcement of

his future short film.

Visual,Inspirational, Informational

Content generate ENGAGEMENT !

Own Created

Content

***

Blog posts allow to generate FRESH CONTENT, which informs Google

that your business is still running !

The Online Consumer

Behavior is driven by

EMOTION !!

Catchy titlePun related to French culture

**Keywords**

Exclusive film-maker’s introduction by the film maker himself !

**Backlinks** pointing towards the hotel web pages

Click to See the Blog Post !

CONTENT and

ENGAGEMENT

should reflect your brand’s

PERSONALITY !!

Catchy post+ keywords+ location

Backlinkspointing towards the hotel’s blog

Special “congratulations” message to the film-

maker from the hotel.

Optimize Social Media Sharing !

Click to See the Page !

**Photo****Backlinks**# - Keywords on Twitter@ - Twitter Profiles

Twitter Page Here !

G+ Page Here !

After spotting the blog post,the regional newspaper La Dépêche

interviewed the film-maker, and wrote this article… in which Le Grand Balcon

Hotel is mentioned many times !

La Dépêche

= 771,000 Readers

Mentions of Le Grand Balcon Hotel

Read the French Article !

March 20, 2013Logged off from Gmail account1st page

The hotel has gained visibility under

additional keywords

By Emilie Alba@emilie_alba

@emilie_alba@futuremkrs

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