How To Rank Higher In Google

with Wayne Wallace

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Thank You!• About 1hr or so

• Type your questions in the chat window or email me later at mymarketinghotline@gmail.com

• If you need to jump off there will be a recording

• Replay link http://www.youtube.com/watch?v=IdDDAaD9aG8&feature=share&list=PLXXVjaVorgTu3Ui9pZrTvqeleydEkeBHX&index=1

Our Agenda• Alphabet Soup

• Content Is King

• Who’s Your Competition

• How To Find Good Keyword Phrases

• Q & A

Alphabet Soup!

• SEO - Search Engine Optimization

• SERP - Search Engine Results Page

• Keyword - A single word by itself (not to many people type a single keyword)

• Keyword Phrases aka Long Tail Keywords - The things people type in the browser. 3 – 5 words in the phrase. They are usually very specific in nature and therefore attract less traffic but what they attract very specific traffic.

Content Is King!

• Write for your visitor.

• Don't even think about keywords yet.

• Choose one keyword phrase for each page or blog post later.

Some Dont’s• Don't Keyword Spam

• Don’t Use Meta Tags - Google doesn't use them

• Don’t try to trick your readers or Google

• Avoid automatically generated content, link schemes, cloaking, sneaky redirects, hidden text or links, doorway pages, scraped content

• Don’t participate in Affiliate Programs without adding value

• Do not create pages with phishing, viruses, Trojans, or other malicious software

Some Dos• Make sure your url, the title of your page and the first paragraph of your

contain the keyword phrase or a variation of it you want to be found.

change-your-printer-ink.html (url)

How can changing your printers ink cartridge save you money? (title)

This tutorial explains how regular changing of your printers ink cartridge can start saving you money.

• Use heading tags to separate and organize your content

• Use the categories of your blogging system

• Create your content for your readers and not for the search engines, make your content easy to read and make sure it has a logical layout

Google’s #1 Goal

• "Our primary goal is to serve users with high quality relevant information" -- Michael Wyszomierski

• Watch Michael Wyszomierski of Google’s Search Team and learn more about some Do's and Dont's.

• http://youtu.be/yFxNda5Z4eE

Who’s Your Competition!

• Search for every combination of keywords you can think off, see which websites rank highest

• Use Google Keywords, part of Google Adwords (focused on ad buyers) http://google.com/adwords

• Use Google Autocomplete, tells you what searches are popular http://google.com

• Setup Google Alerts, get emails with search results - http://www.google.com/alerts

• Use Amazon Autocomplete, find buyers searches http://amazon.com

• Use Alexa, to see how popular a website is - http://www.alexa.com/

• Internet Archive, see how a website or page has changed over time - http://archive.org

• Look at their source code to see what keywords they are using http://www.statscrop.com/

What Is this?

Some people search for

• USB Flash Drive

• Flash Drive

• USB Stick

• Thumb Drive

Go After Low Hanging Fuit

• There’s lots of it!

• Use variations on main keywords words

• Use synonyms - http://www.synonym.com

• Use Ask and Yahoo Answers to find out what real people are asking - http://ask.com, http://answers.yahoo.com

Keyword Research Demo

Click Here for 30 FREE Searches

Title Examplehow to get good ranking in google search results

Searches <10 Traffic <10 QSR 5 KQI is great SEO 84 !

how to rank higher on google Searches 344 Traffic 59 QSR 116 KQI is great SEO 92

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