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How to Prepare for Product Success by Fullscreen fmr Product Manager
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Katie Guernsey
What is a Kickoff Meeting and Why are we Here?
Note: Consulting vs. in-house
What Why
● Inspirational
● Strategic
● Galvanizing
● Project or Feature
● Model Preparation
● Presentation Template
Audience Engagement
● Set the scene and rules of engagement
● Establish your presence
● Speak to the various roles in the audience
● BRING THE FUN
http://goodkickoffmeetings.com/
Pre-Kick Off Prep
1. Identify strategic purpose
2. Create buy-in
3. Assemble the kickoff team
4. Assess the risks
5. Socialize the presentation
and project
6. Invite key stakeholders
Project Overview - Personal Paper Writer
BrainNoodle, a large search engine company, is launching a new product
aimed at college students called Dr. Reeves. Dr. Reeves is an application
that will write term papers for any discipline, at any page length, for a
monthly subscription.
A customer simply has to write a thesis statement and the application will
develop a well-written paper, in a unique style and voice. BrainNoodle will
leverage its search technology to drive the thesis research and argument.
They will release on a natural language processing platform called Yak
Yak.
Data Points
Market Insights
There is an estimated
40 million students
enrolled in secondary
and college schools
1B High School Papers
1.8B College Papers
Competitive Landscape
Current products are
limited to:
● Abridged notes
● Contract-to-Hire
● Classmate bribes
● Fraternity and sorority
libraries
Product Benchmarks
15 teachers scored
essays in a
controlled test.
“How to be a
Product Manager”
Business Goals
Product Goals & Principles
Design & UX Principles
High Level Feature Set
Core Functionality Enhancements Add- Ons / Upsells
Thesis Statement Anti-Plagiarism
Guarantee
Image, Graph and
Chart Package
Page Length Custom Voice Language Package
Citations Writing Style Options
Milestones & Timeline
Timeline
By Amanda Mickela
Project Team Leads
1. Project Management
2. Product Owner
3. Product Designa. UX
b. Visual
4. Data Science & BI
5. Engineeringa. Mobile
b. Web
c. API
Next Steps
Appendix: Another Graph
Appendix: Sample Kickoff Agenda
1. Opportunity Overview
2. Data Pointsa. market insights
b. competitive landscape
c. product benchmarks
3. Business Goals
4. Product Goals and/or Principles
5. Design Principles
6. High Level Feature Set
7. Milestones and Timeline
8. Project Team Leads
9. Next Steps
10.Appendices
Now it’s really over. Thanks!
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