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With web users often leaving a site if it doesn't load in less than three seconds, having a slow blog not only harms your traffic, but it can have a detrimental effect on your business too. This presentation shows you three simple steps to optimize your blog's load time, to ensure you not only keep new visitors happy, but ensure they join your existing community and keep coming back.
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How to Optimize Your Blog for Speed three simple steps to boost your load times and keep your visitors happy
By Danny Brown
What slows a blog down?
Design Plug-‐ins
Web host
“All the things a blogger needs”
Why does speed matter?
F • FACT Almost 75% of web users expect a site to load in less than three seconds
A • AUDIENCES are increasingly on mobile browsers and expect a seamless experience
S • SEO Google will punish slow performance sites
T • TECHNOLOGY is evolving and HTML5 is driving performance. Don’t let your blog be leM behind.
4 reasons why you want to be F.A.S.T.
So how can you optimize your blog?
In fact, even liPle kiPens could
probably do this!
thankfully, it’s not as difficult as you might think
Let’s get started opKmizing your blog load Kme in three easy steps
Phase one: using a CDN
• Eases load on your web host’s server • Offers your blog speed and reliability • Takes care of a blog’s heavy liMing – images, media, traffic -‐ so you can concentrate on the content
content delivery network
And the best CDN partners have flat rates depending on your needs
Recommendation: MaxCDN
www.maxcdn.com
cost-‐effecKve, easy set up, great support, WordPress friendly
Step one: create a MaxCDN account it’s as easy as clicking the “Sign Up” buUon
Step two: Choose payment option and unless you have a lot of traffic from Asia, remove the Asia Zone before compleKng payment
Step three: create a Zone a “zone” is your blog – most bloggers will be good with a Pull Zone, but compare the different zones to determine your need
Step four: this is your Pull Zone URL you will need this for your CDN connecKon to your blog
Step Live: enable Robots.txt for SEO this will ensure Google conKnues to index your blog properly
Phase two: using a caching plug-‐in
• Offers visitors a faster load • Reduces the amount of calls your blog makes to web servers
• Helps keep your blog running if you experience heavier traffic (a viral post, for example)
creates staKc HTML files to show visitors instead of processing heavier PHP scripts (makes your blog “lighter”)
Most caching plug-‐ins can be confusing to set up – not this combinaKon, though
Recommendation: WP Super Cache
www.wordpress.org/plugins/wp-‐super-‐
cache
easy set up, no real tech knowledge needed, lighter than many other caching plugins
Step one: install WP Super Cache
• Download and install for those who prefer manual FTP uploads
• Search and install for those who prefer auto install from their WordPress dashboard
two simple choices – download and install or search and install
The choice is completely yours
Step one: download and install manual install for those who prefer FTP uploads
Step one: search and install auto install for those who prefer the WordPress dashboard
Step two: activate and go to settings make sure you just select EASY, Caching On, and then Update Status to turn on caching
Step three: test the cache is on click the Test Cache buUon – you should see the box below if it’s working. If not, use the Support Form link in the main se^ngs
Step four: bypass CDN option we’re going to be using a clean, lighter CDN connecKon than WP Super Cache’s own built-‐in opKon. Make sure the following opKons are checked on the CDN tab.
Phase three: using a CDN linker
• Easier set-‐up than built-‐in CDN linkers • Simple install and URL se_ng
• Bypasses technical knowledge needed to op`mize built-‐in cache plug-‐in CDN se_ngs
a CDN linker will connect your MaxCDN URL to WP Super Cache for a lighter, easier set-‐up
It’s so simple even I can do it – and that’s saying something!
Recommendation: CDN Linker Lite
www.wordpress.org/plugins/ossdl-‐cdn-‐
off-‐linker
One simple install, one simple copy/paste MaxCDN URL, and you’re set!
Step one: install CDN Linker Lite
• Download and install for those who prefer manual FTP uploads
• Search and install for those who prefer auto install from their WordPress dashboard
two simple choices – download and install or search and install
The choice is completely yours
Step two: activate and go to settings copy the URL from your MaxCDN Pull Zone and paste in the Linker Lite CDN URL box (including the hUp:// prefix) and save changes
And that’s it!
• You can test your loading `mes immediately – you should see a major improvement
• Within a couple of hours, you can start to see the results inside your MaxCDN dashboard
• Once you’re comfortable with your first installa`on, you can look to op`mize other domains with the same set-‐up
you’ve set up CDN opKmizaKon and have it running at opKmal performance through a caching set-‐up
Of course, the proof, as they say, is in the pudding
Speed test one: before CDN caching Note the load Kme – 3.86 seconds. This is NOT good
Speed test two: after CDN caching Note the load Kme – 1.15 seconds. A reducKon of more than TWO THIRDS in load Kme!
So, to recap – to optimize your blog
• Create a MaxCDN account
• Install WP Super Cache
• Install CDN Linker Lite • Combine the three together
in three easy and non-‐technical (for the most part) steps
And the result?
SUPER HAPPY BLOGGING KITTENS!
The faster the site, the happier the kiPen. True story.
(oh, and blog readers and visitors too…)
Thank you, and happy blogging!
Danny Brown www.dannybrown.me @DannyBrown