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Keynote Speaker: Matt Silverman Matt Silverman will discuss the strategies Mashable and The FluffPo employ to make all of our content as social as possible. This includes headline optimization, compelling images, SEO tactics, training your audience and understanding the culture of the web's major social networks.
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How to make your content more social
Creating Awesome Content
Good Humor
Attract Readers with Utility
Be Timely
Write a Killer Headline
Good SEO Converts Searchers Into Followers
Make Your Tech Work for You
Spread it Far and Wide
Appeal to Influencers•The Network Effect•Contribute to other publications•Connect with content creators who share your audience•Take advantage of syndication
Optimize for Social Networks
Images Rule the Web
Understand Networks
Live Where You Share
Tumblr
And More...•Reddit•Instagram•StumbleUpon•Email and newsletters
Invest Resources Where Your Audience Lives